In Web3 and immersive experiences, things are different.

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But then you need to leverage cuba b2b leads that scarcity to drive customers to become more engaged in your service experience, thereby solving your original business problem.

MetaRides
MetaRides Racing is an immersive racing game experience in Web3 and is looking for participants.

To encourage people to participate in the experience, MetaRides recently partnered with Unstoppable Domains to launch a limited edition NFT supercar.

metarides-unstoppable-domain-supercar-nfts
A limited number of NFTs is a device of scarcity, but why would this boost sales? If you do not have a MetaRides vehicle NFT, you will not be able to enter the race.

Lowe's
Home improvement retail chain Lowe's faces the same problems as other retailers: personal theft and organized crime.

To reduce losses, Lowe's launched Project Unlock to create digital twin NFTs for every power tool in its inventory. Scarcity works because the number of NFTs equals the number of tools, and if you don’t hold an NFT for a power tool, it can’t be opened.

lowes item unlock
It's a unique and engaging way to create immersive experiences for customers while solving real business problems.