The Keywords That Work Best in the Education Sector

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Long Tail Keywords are the ones that work best in the education sector for an undeniable reason. As we mentioned above, they are aimed at a very specific niche. We can see this from a study by Ahrefs:

long tail keywords

Looking closely at the graph, you can see that searches vary depending on the length of the keyword; certainly those that are composed of two words have a high search volume.

And those that are made up of 4 or more than 5 words bulgaria whatsapp number database have slightly fewer searches. However, because they are aimed at a specific niche, the chances of capturing qualified traffic are increased.

Furthermore, if you decided to use Long Tail Keywords that are made up of 4 and +5 words, which have a search volume between 101 and 10,000 searches per month, it means that you would be facing 58.45% of sales opportunities (add the percentages that are within the circle and notes from where the calculation was extracted).

While it is true that keywords with fewer words have a higher search volume, it is also true that the competition is tough, which makes it difficult to get a good position in the ranking, but if you use words like our previous example:



“in-person digital marketing courses in Lima”

This means you could experience a higher conversion rate, because you are targeting a very specific audience – remember what we mentioned at the beginning? The more personalized you are in your marketing actions, the greater the chance of getting students interested in enrolling.

It doesn't matter if you don't have exposure like Wikipedia, the important thing is that you can reach those who really show signs of being interested in what you sell, in your case of course, your service.

So what types of Long Tail Keywords can you use?