First of all, if you have a large number of products

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Pros and Cons of Google Shopping Ads
But who are Google Shopping ads suitable for? And when is it better to turn to other types of ads such as Smart Campaigns , Display Campaigns or Search Campaigns ?

for sale, Google Shopping ads certainly allow you to upload your entire inventory more easily and therefore make it easier for you to show a larger quantity of products.

When you set up your campaign you won't need keywords and your ads will appear in a very impactful format for the user: a nice photo with a short caption is more impactful than text ads.

But there are also cons.

Since it is an image format that is the same for everyone and turkmenistan business email list with little text to insert, it will therefore be a little more difficult to stand out in comparison to your competitors, as the ads still show a reduced amount of information and the user will have to click on it to expand.

Another thing..

It is true that we previously said that Google Shopping ads can also be used for local businesses but, in this case, evaluate carefully because there could be other types of campaigns, such as Smart campaigns for example, which are certainly more suitable for local businesses.

If your goal is to expand your audience, I advise you not to use Shopping campaigns but rather, for example, Display campaigns .

Learning to navigate the myriad of advertising opportunities offered by Google, but also by other platforms on which you need to expand your presence today, is not easy. That's why we created Advertising Start , the course suitable for entrepreneurs, e-commerce, companies and local businesses, to acquire the basics of multi-