your offer from the very beginning, which is a value in itself. There is a good chance that they expressed their consent when making a purchase, and what they receive by email may confirm their belief that they did the right thing. However, the customer's explicit consent allows for much more than just mailing - it allows for profiling and tailoring individual offers.
Profiling is nothing more than collecting data about a customer, such as their shopping history or items viewed. This allows you to send a message (not only in the form of a newsletter, but also a push notification on your phone) with a tailored, individual offer – and such offers have a much greater chance of conversion.
Let’s check what exactly are the advantages of permission marketing?
The first and most important advantage of permission marketing is what we mentioned a moment ago – a high-quality relationship with the customer. A recipient who agrees to marketing is more engaged and open to offers from your store.
This form of marketing clearly improves the perception of your company and positions it as trustworthy.
Permission marketing leads to higher conversions because your messages only reach people who are truly interested.
For this reason, you can also reduce costs. The cost of sending marketing messages usually depends on the number of emails sent, and with permission marketing you send fewer of them.
There are many tools on the market that allow you to automate this process – at least when it comes to collecting an email database. Such tools allow you to easily manage subscriber lists, or automatically send personalized messages, or create specific campaigns for specific parts of your database. They will also ensure that you automatically exclude emails that, for example, have withdrawn their consent to marketing. The role of these tools cannot be overestimated. They facilitate processes, and combined with our knowledge of online marketing , they will help you create even more effective campaigns and increasingly effective strategies