Top 4 Omnichannel Marketing Benefits (Plus 4 Quick Tips to Do It Right)

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Today’s customers don’t just have one touchpoint with your business.

They’re searching online, looking at ads, and interacting with social media posts. Or maybe they’re reading blog posts on their computer or viewing promotional emails on their phone. With customers using so many touchpoints and devices to interact with businesses, you need to take an approach that helps you reach them at these different points.

Enter omnichannel marketing.

Below, we explore the benefits of an omnichannel strategy and how you can take an omnichannel approach for your business. Keep reading to learn more!

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Watch Now: Omnichannel Marketing Strategy for Beginners

4 key omnichannel marketing benefits
Omnichannel marketing offers numerous benefits for your business, including:

1. Increased customer engagement
Throughout the day, customers switch between various devices, from smartphones to laptops to tablets. Encourage them to keep shopping on your website on any device with omnichannel marketing.

A well-thought-out, accessible website and app combination means they can add items to their shopping carts on their computers now and check out from their phones later. Displaying your products across your website, app, and social media also means you can introduce them to customers in more than one way.

A customer who’s only ever used your app now has a reason to browse and buy from your website and social media. This level of accessibility leads to higher customer engagement, as customers have more than one way to interact with your brand.

Explore: What Is In-App Marketing?

2. Make all shopping experiences more informative
People are spending more time researching before buying. Since there are so many options on the market for products and services, people don’t have to settle for inferior quality –– that means more time is spent researching, vetting, and determining the best fit.

With an omnichannel marketing approach, you help provide information for your audience whenever they need it. From informative blog posts to helpful product overviews on social media, you’re creating multiple points where people can get helpful information.

3. Locate new customer segments
Everyone has their preferences when it comes to shopping — some prefer visiting brick-and-mortar locations, and others enjoy ordering items from the comfort of their own homes. Rather than separating each group, you can combine them using omnichannel marketing.

For instance, a customer shopping in your store can get an instant discount on their purchase when they sign up for your marketing text messages. Or, you can invite people to shop in person or online with these promotional texts.

Promotional text from Michaels inviting the subscriber to shop their sale

Additionally, you can create an omnichannel experience by allowing people to scan barcodes of their favorite products to add to their app wishlist.