In practice, advertising revenue growth
Posted: Mon Jan 20, 2025 5:55 am
These are the major trends we have detected:
The spread of inclusive packaging to make unboxing or consumption of the product satisfying even for those with disabilities. Excellent examples are McDonald's with EatQual and Kellogg's with Navilens QR codes .
The spread of packaging with efficient material that ensures safe transportation, reducing weight and keeping financial and environmental costs low. A good example of this is the Ruinart champagne house with its cardboard coverings .
The development of new types of hygienic packaging to replace syria business email list plastic packaging. A material that, despite affecting the environment, has seen a boom in sales with the arrival of Covid.
As marketers, entrepreneurs, and consumers, it is up to us to drive this revolution forward.
The negative signals of YouTube Ads and the positive ones of YouTube Shorts
Google's New Plan to Replace Cookies: This Is How Online Advertising Will Work 3
Over the past nine months, YouTube KPIs have been consistently in the red.
has always been below estimates.
Watch the data : Alphabet, the holding company that owns Google, reported that YouTube advertising revenue increased by just 25% in the latest quarter, compared to 83% in the previous quarter.
Is there a reason? No one has made it official yet, but it is clear that this is a negative trend that started with the pandemic.
Why we care : It's a potential red flag for YouTube creators who make money from ads on their videos. On the other hand, Alphabet executives have noted a desire to unlock new types of monetization for Shorts.
The spread of inclusive packaging to make unboxing or consumption of the product satisfying even for those with disabilities. Excellent examples are McDonald's with EatQual and Kellogg's with Navilens QR codes .
The spread of packaging with efficient material that ensures safe transportation, reducing weight and keeping financial and environmental costs low. A good example of this is the Ruinart champagne house with its cardboard coverings .
The development of new types of hygienic packaging to replace syria business email list plastic packaging. A material that, despite affecting the environment, has seen a boom in sales with the arrival of Covid.
As marketers, entrepreneurs, and consumers, it is up to us to drive this revolution forward.
The negative signals of YouTube Ads and the positive ones of YouTube Shorts
Google's New Plan to Replace Cookies: This Is How Online Advertising Will Work 3
Over the past nine months, YouTube KPIs have been consistently in the red.
has always been below estimates.
Watch the data : Alphabet, the holding company that owns Google, reported that YouTube advertising revenue increased by just 25% in the latest quarter, compared to 83% in the previous quarter.
Is there a reason? No one has made it official yet, but it is clear that this is a negative trend that started with the pandemic.
Why we care : It's a potential red flag for YouTube creators who make money from ads on their videos. On the other hand, Alphabet executives have noted a desire to unlock new types of monetization for Shorts.