If you are looking for a structured

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Here are some elements that you can often A/B Test:

You can also A/B test your audience and offers.

You could also vary:

The campaign recipients. Try varying ages and interests.
Offer type: automatic or manual.App Installs: This is a target suitable for companies that have their own proprietary app that is used by their customers. The ad is shown to those who tend sri lanka business email list to install applications on their smartphones.
Video Views: You can create an audience of people who have viewed a certain percentage of your website since with the video view goal, Facebook will show your ads to people who tend to view videos.
Contact Generation: This is a special ad that allows you to collect contacts for your company . You can collect information from people interested in your products or new contacts for your newsletter.
Messages: All ads are shown specifically to people who typically message pages.
Conversion


The billing type: CPC or CPM.
the goal: traffic, conversion, interaction, etc.
In our exclusive community of Marketers Pro, you'll find other advertisers and our instructors sharing helpful tips and advice on how to set up your A/B tests systematically and effectively.

path that will allow you to become an expert advertiser on multiple platforms, such as Meta, Google, YouTube, LinkedIn and Tik Tok, then Advertiser Start is the course for you.

Campaign Optimization: ABO vs CBO
When creating a campaign, Facebook offers two options for choosing how to allocate the campaign budget between the various adsets .