How to Monitor and Optimize a

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Facebook Campaign
Through various parameters of the Facebook Ads Manager it is possible to monitor the progress of each Facebook campaign.

Analysis is perhaps the most difficult part of advertising work.
Not because you necessarily have to like numbers and statistics.

But it is, without a doubt, the part that requires more south korea business email list experience and control. You have to know how to read the data and remedy in case of flop performance, but also know how to optimize if things are going well.

It is necessary:

track every AdSet and every single advertisement,
check the CTR (which indicates the ratio between clicks and the total number of ad views), the number of clicks, but also
CPM (price per 1000 impressions or views),
the CPC (i.e. the price per click), the reach (how much is reached) and the impressions (how the user sees and considers the ad).