Actions By Arguing That Retailers, Especially Large Retailers, Have Built-in Profit Margins To Absorb Such Returns. However, For Smaller Businesses, These Antics Can Be Devastating, Not Only Cutting Into Already Slim Profits But Also Wasting Valuable Time. There's A Fine Line Between Flexibility And Profitability. Shopper Returns Accounted For 1 Billion Or 1 Trillion Of Last Year's Reported Retail Sales, And 2016 Jumped This Year Alone, Retailers Expect Holiday Shopping Returns To Be Higher Than Usual.
For Savvy E-commerce Players, Returns Can Ultimately Represent amazon data An Opportunity To Enhance Customer Loyalty, Optimize Operations, And Innovate For The Future. Perhaps The Most Significant Challenge, However, Is Customer Experience. A Report Commissioned By The Global Digital Shopping Index Found That Merchants Who Expected Revenue To Increase Were More Likely To Offer Online Returns Than Those Who Expected Revenue To Remain The Same. An Overly Complex Returns Process Can Lead To Customer Frustration And Damage To Brand Reputation, While The Right Returns Experience Can Help Increase The Likelihood That Consumers Will Shop With The Retailer Again.
But Executing A Seamless Returns Process Is No Easy Task, Especially During The Post-holiday Period When Sales Are At Record Levels. Learn More U.s. Online Merchants Want To Adopt One-click Checkout Solutions Build Customer Loyalty With Returns A Frictionless Returns Process Is As Important To Customer Retention As Fast Shipping. This Increasingly Makes The Holiday Returns Season Not Only A Logistical Hurdle But A Litmus Test For Retailers’ Ability To Deliver On Their Brand Promises.