Page 1 of 1

Airbnb Video Captures User Diving Into Sea

Posted: Mon Jan 20, 2025 5:40 am
by AsaduzzamanFoysal
While Airbnb paid artists to take the trips, what the public saw were seemingly candid moments of families and friends on vacation.

Airbnb caters to guests with a bank of high-quality user-generated footage and the story of an extraordinary getaway.

The company has compiled the shots into social posts and video ads . This documentary-style list of bhutan consumer email content from the guests’ perspective feels more natural. New audiences get a sneak peek at what their trips could look like.


Airbnb also reaches out to hosts by telling a story through images. They use Instagram content to strategically showcase homes available on the platform. With over 5 million followers, this is a good strategy to give more visibility to properties and entice new hosts to sign up.

Airbnb's Instagram account showing pictures of homes
The brand has recently started experimenting with documentary-style editing for home shots . The white border ties in with the photographers’ campaign format and makes the photos look like visitors. The idyllic images evoke the kind of atmosphere guests can expect when staying at a property and provide inspiration for what hosts can offer their guests.