Viral Marketing: How to Make Your Brand Go Viral in 2022

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What is Viral Marketing?
 

Viral marketing is when you share content on social media and it becomes a trending topic online. Typically, a marketing campaign is considered "viral" when it is spread by the general public rather than just the target audience. If you can go viral, you will gain exposure to a large audience and greatly increase brand awareness.

What makes content go viral?
 

This is a somewhat controversial topic. Does content go viral by sheer chance and just happen to reach the right people? Or can you actually hack the system and plan content that goes viral?

Well, a study in the past showed that virality is strongly correlated with the cambodia telegram number database ability of content to elicit an emotional response from the audience. A content marketing company Fractal further investigated which specific emotions were most strongly associated with virality and found that happiness, surprise, and admiration received the highest results. In other words, it can be concluded that content that makes the audience feel positive is most likely to be shared.

 

On the other hand, content that incites sadness makes readers less likely to share the article online, according to the Scientific American study. However, content that evokes anger or disgust is actually associated with high shareability. This explains why YouTubers/brothers Jake Paul and Logan Paul, who are known for being hated in the internet community, still maintain high viewer rates and earn a sizable income from it.

 

Social triggers also determine the shareability of content. Social triggers include people wanting to speak out on social issues or wanting to make themselves look good in their community. An example might be a marketing campaign released when same-sex marriage became legal in the United States, such as Visa’s #LoveWins campaign below. Supporters of this landmark decision were happy to share Visa’s post and celebrate together.

 

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Viral Marketing Campaign Examples
 

Introduction to Icelandic


In this video promoting Icelandic tourism, Inspired by Iceland pokes fun at Mark Zuckerberg’s awkward introduction to the Metaverse, which was released just a week ago. They take this already popular topic and turn it into a very high-quality video that is both humorous and awe-inspiring about Iceland’s landscapes — exactly the kind of video people will want to share with their friends.

Elf Cosmetics TikTok Event

Elf Cosmetics cleverly reached their target demographic on Tiktok by releasing an original song titled “eyeslipsface.” This resulted in 30,000 Tiktok videos being created using the music clip, which have amassed 400 million views in total — making it the most successful Tiktok marketing campaign of all time.

 

Dietz Nuts x Craig Robinson


Snack brand Dietz Nuts hired lovable actor Craig Robinson to create a funny and slightly provocative video. It’s clear that humor leads to feelings of happiness, and content that people quickly share with their friends.

 

Extra Gum: Can't Help Falling in Love


This ad for Extra Gum tells a beautiful love story that stems from the simple act of offering a piece of gum. You’ll notice that the story isn’t focused on Extra – it’s about these two people falling in love and eventually getting engaged – the ad wants to appeal to your emotions, and it’s very successful in doing so.

The "Fearless Girl" statue on Wall Street

 
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Finally, on International Women’s Day 2017, investment firm State Street Global Advisors commissioned a statue called “Fearless Girl” to be placed in front of the “Charging Bull” on Wall Street in New York City. The statue was intended to send a message about gender diversity in the workplace and encourage companies to recruit women into management positions. It became a trending topic in the news and on social media, and State Street Global Advisors received a major boost in brand awareness and reputation.

Summarize
 

While you can’t control whether your content will go viral, we’ve discussed some factors that are critical to shareability. Your content must create an emotional connection with viewers, and generally positive emotions are more closely correlated with sharing. You can also respond to hot topics in the news, current events, or already existing online content and join the online conversation. Last but not least, you can also create content that users can easily interact with and inspire more creations, such as the #eyeslipsface campaign on TikTok.