A Brief Guide to Augmented Reality (AR) for Marketing
Posted: Mon Jan 20, 2025 5:23 am
Augmented reality is by far one of the biggest trends we’ll see in marketing in 2022. By incorporating AR technology into ads, brochures, signage, and more, businesses are able to provide customers with unique experiences that are pure fun and make their brands stand out in an echo chamber of millions of brands copying one another.
One reason AR is attracting so much attention is that it creates an immersive, interactive experience despite the lack of physical interaction. During the pandemic, when connecting with customers has been brazil telegram number database harder than ever, AR offers a safe way to engage with customers through animations, games, or Instagram-like photo filters, and encourage customers to connect with all their friends on social media.
Table of contents
1. What is Augmented Reality (AR)?
2. Three types of augmented reality
3. How is AR technology used in marketing?
4. AR Marketing Examples
5. Use AR to improve customer experience!
What is Augmented Reality (AR)?
You’re probably familiar with Pokemon Go, the app that has people of all ages around the world wandering the streets glued to their phone screens. Pokemon Go actually uses AR technology to bring everyone’s favorite childhood characters to real life, as you can spot a Snorlax walking on the sidewalk or a Squirtle on a trip to the beach.
It’s called “augmented reality” because the real world around you is enhanced with digital information. The way it works is by using your phone’s camera, which then projects AR content onto the screen, whether that’s an animated character, a video, or an interactive quiz.
Note that AR not only places animated 3D objects in the real world, it also allows you to interact with actual objects around you. For example, with AR, the leprechaun on your Lucky Charms box could start dancing, or the picture of Morgan Freeman in the newspaper could start talking and give you a motivational speech. Really, the possibilities for AR are endless.
One reason AR is attracting so much attention is that it creates an immersive, interactive experience despite the lack of physical interaction. During the pandemic, when connecting with customers has been brazil telegram number database harder than ever, AR offers a safe way to engage with customers through animations, games, or Instagram-like photo filters, and encourage customers to connect with all their friends on social media.
Table of contents
1. What is Augmented Reality (AR)?
2. Three types of augmented reality
3. How is AR technology used in marketing?
4. AR Marketing Examples
5. Use AR to improve customer experience!
What is Augmented Reality (AR)?
You’re probably familiar with Pokemon Go, the app that has people of all ages around the world wandering the streets glued to their phone screens. Pokemon Go actually uses AR technology to bring everyone’s favorite childhood characters to real life, as you can spot a Snorlax walking on the sidewalk or a Squirtle on a trip to the beach.
It’s called “augmented reality” because the real world around you is enhanced with digital information. The way it works is by using your phone’s camera, which then projects AR content onto the screen, whether that’s an animated character, a video, or an interactive quiz.
Note that AR not only places animated 3D objects in the real world, it also allows you to interact with actual objects around you. For example, with AR, the leprechaun on your Lucky Charms box could start dancing, or the picture of Morgan Freeman in the newspaper could start talking and give you a motivational speech. Really, the possibilities for AR are endless.