Push notifications that delight users
Posted: Mon Jan 20, 2025 4:43 am
Points to note
As mentioned in the second disadvantage, depending nurse database on their content and frequency, push notifications carry the risk of triggering uninstallation.
The chart below shows that on average, 23% of users uninstall an app due to push notifications.
Survey of men (6,547 people) and women (2,202 people) in their teens to fifties
Source: App Marketing Research Institute
*Images created by iRidge based on the above data
In order to prevent users from uninstalling the app after they have taken the time to download it, it is necessary to provide them with information that will make them happy.
So what kind of information are users looking for?
When asked why people have push notifications turned on, the top reasons were "because I can check sale and campaign information in a timely manner," "because I receive coupons," and "because they let me know when coupons expire and points are redeemed."
If the information the user wants to receive, such as deals or information on how to avoid losses, is something that the user will be happy to receive, then it is clear that they will give permission for push notifications.
Source: NTT Com Online " Retailer Industry-Specific Official Smartphone App Survey 2018 Autumn "
4. The effect of push notifications on app usage retention
25% app retention rate after 6 months
Looking at the app retention rate after six months, we see that 13% of users with push notifications OFF are continuing, while 25% of users with push notifications ON are continuing.
As such, push notifications are a measure that can have a significant impact on retention rates if delivered appropriately.
As mentioned in the second disadvantage, depending nurse database on their content and frequency, push notifications carry the risk of triggering uninstallation.
The chart below shows that on average, 23% of users uninstall an app due to push notifications.
Survey of men (6,547 people) and women (2,202 people) in their teens to fifties
Source: App Marketing Research Institute
*Images created by iRidge based on the above data
In order to prevent users from uninstalling the app after they have taken the time to download it, it is necessary to provide them with information that will make them happy.
So what kind of information are users looking for?
When asked why people have push notifications turned on, the top reasons were "because I can check sale and campaign information in a timely manner," "because I receive coupons," and "because they let me know when coupons expire and points are redeemed."
If the information the user wants to receive, such as deals or information on how to avoid losses, is something that the user will be happy to receive, then it is clear that they will give permission for push notifications.
Source: NTT Com Online " Retailer Industry-Specific Official Smartphone App Survey 2018 Autumn "
4. The effect of push notifications on app usage retention
25% app retention rate after 6 months
Looking at the app retention rate after six months, we see that 13% of users with push notifications OFF are continuing, while 25% of users with push notifications ON are continuing.
As such, push notifications are a measure that can have a significant impact on retention rates if delivered appropriately.