The problem : Because of this anti-

[muniyaakter]

Streaming platforms disagree : Netflix, Amazon Prime Video and Disney+ use the lack of advertising within their platforms as a strength.

ad strategy, subscription services often have high prices. And that, in turn, leaves out a potential segment of their target audience.

And this is precisely the reason that pushed Disney+ to launch the AVOD subscription .

What is AVOD? It is a subscription that the platform will offer in addition to the normal one. Its peculiarity is that it guarantees a cheaper price thanks to the presence of advertising.

What is its goal? To grow Disney+'s global audience to chad business email list 260 million subscribers by 2024. At the same time, it offers an ever-growing user base to advertisers.

When will it be active? It will arrive in the United States in late 2022, and then expand to international markets starting in 2023.

What if this new subscription was launched as an A/B test?

In our opinion, this would be a really interesting alternative strategy to understand how your audience prefers to consume streaming content.

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