Leo Burnett and Publicis Worldwide merge into Leo, a new agency with more than 15,000 creatives
Posted: Mon Jan 20, 2025 4:30 am
Marketing4ecommerce Content Manager
ANDThe advertising world is undergoing a radical transformation with the merger of two giants: Leo Burnett and Publicis Worldwide . Publicis Groupe, one of the largest communications holding companies, has announced the birth of Leo , a new agency that promises to revolutionize the sector with a focus on creativity powered by technology.
In an official statement , Publicis Worldwide explained that “At a time when global brands and challenges require outsized creativity to drive large-scale transformation, personalized content and connected brand experiences, Leo is designed to provide solutions for today's world.”
The new company's team will include more than 15,000 creatives - 8,000 from Leo Burnett plus 7,000 from Publicis Worldwide - and will cover 90 markets.
The vision behind Leo: creativity powered by technology
The decision to merge these iconic agencies is based on a clear vision: to integrate human creativity with the potential of artificial intelligence (AI) and data. Arthur Sadoun , CEO of Publicis Groupe, has moj database this approach “Hi x AI” , a philosophy that combines the best of human thought with the analytical power of technology.
Leo emerges as a “modern creative constellation,” a global structure that will allow the agency to operate with unique synergy, optimizing the resources and accumulated experience of Leo Burnett and Publicis Worldwide. In Sadoun’s words, the mission is “to create human ideas that are amplified and enhanced by technology.”
Leo’s name and visual identity reflect this fusion of cultures. The iconic Publicis lion meets Leo Burnett’s signature calligraphy, symbolizing the union of two traditions in a single purpose: to lead the new creative era of the industry.
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What this merger means for customers
The creation of Leo is not only good news for the advertising industry, but also for clients. Combining the legacies of Leo Burnett and Publicis Worldwide gives brands unprecedented access to creative and technological resources. This means more strategic campaigns, better adapted to the needs of the modern consumer and capable of generating measurable results.
An example of this approach will be the intensive use of artificial intelligence to analyse data and predict consumer trends. This will allow Leo to develop more precise and relevant advertising messages, maximising the impact of each campaign.
ANDThe advertising world is undergoing a radical transformation with the merger of two giants: Leo Burnett and Publicis Worldwide . Publicis Groupe, one of the largest communications holding companies, has announced the birth of Leo , a new agency that promises to revolutionize the sector with a focus on creativity powered by technology.
In an official statement , Publicis Worldwide explained that “At a time when global brands and challenges require outsized creativity to drive large-scale transformation, personalized content and connected brand experiences, Leo is designed to provide solutions for today's world.”
The new company's team will include more than 15,000 creatives - 8,000 from Leo Burnett plus 7,000 from Publicis Worldwide - and will cover 90 markets.
The vision behind Leo: creativity powered by technology
The decision to merge these iconic agencies is based on a clear vision: to integrate human creativity with the potential of artificial intelligence (AI) and data. Arthur Sadoun , CEO of Publicis Groupe, has moj database this approach “Hi x AI” , a philosophy that combines the best of human thought with the analytical power of technology.
Leo emerges as a “modern creative constellation,” a global structure that will allow the agency to operate with unique synergy, optimizing the resources and accumulated experience of Leo Burnett and Publicis Worldwide. In Sadoun’s words, the mission is “to create human ideas that are amplified and enhanced by technology.”
Leo’s name and visual identity reflect this fusion of cultures. The iconic Publicis lion meets Leo Burnett’s signature calligraphy, symbolizing the union of two traditions in a single purpose: to lead the new creative era of the industry.
Say
What this merger means for customers
The creation of Leo is not only good news for the advertising industry, but also for clients. Combining the legacies of Leo Burnett and Publicis Worldwide gives brands unprecedented access to creative and technological resources. This means more strategic campaigns, better adapted to the needs of the modern consumer and capable of generating measurable results.
An example of this approach will be the intensive use of artificial intelligence to analyse data and predict consumer trends. This will allow Leo to develop more precise and relevant advertising messages, maximising the impact of each campaign.