#3: Tips for making mobile-first videos

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shaownhasane
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Joined: Mon Dec 23, 2024 2:26 pm

#3: Tips for making mobile-first videos

Post by shaownhasane »

To optimize your social media videos for mobile devices, consider aspect ratio, sound, and screen elements.

Prioritize vertical videos
Like images, videos work best when they take up as much vertical space macau b2b leads as possible on mobile devices. But the specifics of each platform are slightly different:

Facebook supports dynamic videos and reels. It's generally a good idea to incorporate both types of video content into your Facebook strategy, as vertical (4:5) dynamic videos and vertical (9:16) scrolls serve different purposes.
Instagram no longer supports animated videos, so all video content is published as Reels. Since any video content is automatically uploaded in this format, it's best to create a 9:16 video.
LinkedIn supports 9:16 videos, but that doesn’t appear to be the norm for the network yet. I recommend testing 4:5 and 9:16 videos to see which works best for your audience.
TikTok posts all videos in 9:16 format, so optimize for this vertical aspect ratio.
X supports 4:5 and 9:16 video, but there is no dedicated feed for the latter. Vertical videos are not the norm with X, which automatically crops them in the feed. It’s a good idea to test video aspect ratios to see what works for your X audience.
YouTube publishes all short videos in 9:16 format, so it's important to optimize your videos for this aspect ratio.
If you plan to publish video content on multiple social networks, using a 9:16 aspect ratio is a good choice. This format is supported across all networks and can be cropped to a 4:5 aspect ratio for the placement of your choice.
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