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The following main options for building cooperation can be identified:

Posted: Mon Jan 20, 2025 4:03 am
by Maksudasm
Licensing. This is when a hired intermediary becomes an official representative of the company. Of course, his status is documented, as is the permission of the brand owner to use his developments and methods.

Contract manufacturing. An agreement is concluded, under which a foreign manufacturer produces products ordered by the client (it provides technologies). The latter resolves all marketing, organizational and commercial issues independently.

Joint activity. This is a form of cooperation that does not provide for division into the customer and the contractor. The rights of the parties are approximately equal, both of them are members of the same structure and work together to increase business income.

Problems Limiting Income Growth
There are factors that can the benefits of using our teacher database also be considered as growth points for increasing the company's profitability. We are talking about optimizing the work of the sales department, eliminating its weak points. Pay attention to the following points:

Sales Funnel Effectiveness

When the funnel is poorly thought out or does not exist at all, you will certainly lose money. It is bad when leads arrive in the sales department, but they never become clients, and the management does not understand at what point they are lost.

Therefore, describe the funnel in as much detail as possible, the step-by-step movement of the client from the first contact with you to the purchase. Analyze the conversion rates at each stage, identify weak points where leads most often fall off, find out the reasons. Maybe the scripts are poorly thought out, or the managers lack experience, etc., etc.

Sales Funnel Effectiveness

More attention to planning

If you write out a clear sales plan for literally every manager, you can expect profit growth of 20% or more. Start from the overall profit goal of the enterprise. For example, divide the total planned figure between all sales managers, taking into account their previous indicators. And it is better to immediately slightly raise the bar so that people are tuned to serious work, and not just sit around the required hours in the office. Here is what else can be recommended (this is important):

It is better to plan revenue and profit for regular customers and new ones separately;

award bonuses to employees based on plan fulfillment indicators;

Make performance reporting available to all sales department managers so that they can always see the results of their efforts;

It is essential to evaluate intermediate results and do so on a regular basis.

Setting up a workflow in the sales department