Fundraising is the process of mobilizing resources to solve specific problems, such as treating diseases, purchasing products for children's institutions, supporting low-income families, etc. An enterprise can organize a fundraiser or contribute its own funds to a specific project.
In 2017, Citibank provided funding to the BELA. Butterfly Children charity foundation as part of its support for the Help Without Touching project. Its main goal is to raise funds for children suffering from epidermolysis bullosa (a disease in which any physical contact causes pain). As part of this initiative, a QR code was placed on advertising posters that the user can scan with a smartphone, and the bank automatically transfers 100 rubles to support children. In addition, Citibank doubled the amount of the first 5,000 transactions.
The "Red Nose - Kind Heart" the benefit of using our student database campaign, organized by the Life Line charity foundation, is another interesting example of fundraising. The initiative was supported by the Svyaznoy store, where every visitor had the opportunity to buy a red clown nose. The funds raised were used to help children with serious illnesses. Famous people took part in the project, including Tutta Larsen, Dmitry Kharatyan, and Yuli Gusman. They actively participated in charity festivals and organized auctions.
Sales promotion
By collaborating with a charity or administration, a company launches a charity initiative. This is beneficial for all parties: the business increases sales, the participants feel that they are contributing to a good cause, and the recipients of the funds feel long-awaited help. The Arithmetic of Good Foundation and the Moscow Credit Bank presented a joint project called MKB Bonus. Using the bank's platform, users can transfer money to the charity with each purchase. The money received is used to pay for the education of children without parents.
Universal techniques for business promotion
Encourage customers to leave positive reviews and recommendations
As a rule, consumers are 2.5 times more likely to share negative experiences than positive ones. To motivate buyers to write positive recommendations, the company should consider developing a specific incentive model. Analyze in which cases the client will be happy to share their experience.
Examples of pleasant bonuses for positive reviews and marks on the Internet: a free ticket to a concert, discount coupons, a small amount credited to your mobile phone balance, and so on.
Educate buyers
This method is perfect for advertising educational products. These can be various training courses, workshops, webinars, etc. Potential clients are invited to trial classes and begin to familiarize them with the content. Manufacturers of cosmetic products can invite popular makeup artists to conduct master classes.
We recommend that food companies offer cooking courses on how to prepare various dishes. Businessmen do not necessarily need to invite outside experts; they themselves can easily be coaches. Another bonus would be an offer to all participants of educational events to use free coupons, concert tickets, and other goodies.