My re-do: I would meet with everyone affected well before launching the campaign, especially sales. Together, we’d review the launch from awareness to download to follow up. The creators of the russian email address list Messaging Design Kit would give a detailed tutorial of the kit highlighting the value and benefits of each component. Jointly, sales and marketing would create a follow-up sequence that matched the campaign and was designed to lead prospects down the path to a potential purchase.
The takeaway: Communication and alignment is key to success. All stakeholders need to be aware of what’s happening and agree on the direction. 3. Create all nurturing paths BEFORE the launch Of the 3,500 people who downloaded the design kit, we still had thousands of leads that hadn’t converted into opportunities 30 days after we launched. The problem? We had no plan what to do with the unqualified leads.