Missteps can also open up improvement conversations with internal and external stakeholders.
Posted: Mon Jan 20, 2025 3:36 am
So you've merged the two data sources into one report, and now you can say, "Hey, boss, we set aside $10,000 for this experiment. Here's what I think the impact will be." You have a visually engaging A story where you've brought in multiple data sources to good effect.
Even negative test results can have story value if packaged properly. Demonstrating the ability to identify poor performance allows you to divert resources from ineffective strategies to more israel b2b leads productive channels, partnerships, landing pages, ad sets, and more.
Smart data storytelling leaves room for you to develop new plans that are likely to succeed, rather than continuing to pour costs into failed proposals. The key is to provide stakeholders with data that drives the value of your proposition.
Data is meaningless without the right questions and context. For marketers striving to prove their value, leveraging data analytics to achieve real business results represents an opportunity to build stakeholder trust through transparency while ensuring the resources needed to execute growth strategies with maximum efficiency.
JJ Reynolds is the founder of Vision Labs, a data agency that helps e-commerce, direct response, and SaaS marketers better analyze their performance. His course, called The Lab, helps marketers create better reports. You can find him on LinkedIn. Check out more resources here.
Other content in this episode
Connect with Michael Stelzner on Instagram @Stelzner and on Twitter @Mike_Stelzner.
Watch this interview and other exclusive content from Social Media Examiner on YouTube.
Listen to the podcast now
This article is sourced from the top marketing podcast, The Social Media Marketing Podcast. Listen below or subscribe.
Even negative test results can have story value if packaged properly. Demonstrating the ability to identify poor performance allows you to divert resources from ineffective strategies to more israel b2b leads productive channels, partnerships, landing pages, ad sets, and more.
Smart data storytelling leaves room for you to develop new plans that are likely to succeed, rather than continuing to pour costs into failed proposals. The key is to provide stakeholders with data that drives the value of your proposition.
Data is meaningless without the right questions and context. For marketers striving to prove their value, leveraging data analytics to achieve real business results represents an opportunity to build stakeholder trust through transparency while ensuring the resources needed to execute growth strategies with maximum efficiency.
JJ Reynolds is the founder of Vision Labs, a data agency that helps e-commerce, direct response, and SaaS marketers better analyze their performance. His course, called The Lab, helps marketers create better reports. You can find him on LinkedIn. Check out more resources here.
Other content in this episode
Connect with Michael Stelzner on Instagram @Stelzner and on Twitter @Mike_Stelzner.
Watch this interview and other exclusive content from Social Media Examiner on YouTube.
Listen to the podcast now
This article is sourced from the top marketing podcast, The Social Media Marketing Podcast. Listen below or subscribe.