Keep your sales going through e-commerce

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The pandemic crisis has changed everything around us, now is the time to learn how to develop strategies and maintain your sales through e-commerce.

Sales through e-commerce

In a connected world, the growth of global e-commerce is an increasingly proven fact.

Do you know anyone who is not part of the digital environment?

I don't think so. Technology is present everywhere, and it even architect database our way of consumption.

To give you an idea. Even with the turbulent start of the year, Brazilian e-commerce maintained its growth curve in 2020, and registered a 26.7% increase in the first quarter. This information was released by Compre&Confie , a market intelligence company focused on e-commerce.

One example of this was the Riachuelo store , which saw a 124% increase in sales from its digital channels. In addition to a 56% growth in traffic to the store's website.

We know that many companies closed their physical stores during this crisis, and few managed to keep their sales high.

So I ask you: Are you prepared to face the challenges and create opportunities in your business at this time?

I hope so!

In this post I will show you how important it is to invest in a website focused on user experience, and in digital marketing strategies for sales through e-commerce.

Let's go!

Read also: How id5 supports digital business transformation

Focus on user experience
People have been relying on digital environments for some time now, for example, to shop and chat with friends. These are routine actions for countless consumers, carried out in the comfort of their own homes. In addition, several companies have adopted home office as a work model. This audience is more prepared to shop online.

For this reason, you must offer a good browsing experience on your websites and applications so as not to lose your customers’ attention.

The initial objective of every company is, above all, to establish a good relationship with its consumer.

If the user is disappointed during their interaction with your brand, the entire experience will be compromised. There is a high chance that they will abandon your product or service.