How can foreign trade companies obtain high-quality inquiries?
Posted: Sun Jan 19, 2025 11:02 am
First of all, high-quality inquiries must be sent by accurate overseas users. This article compares the characteristics of different promotion channels such as Google promotion, exhibitions, and platforms.
We analyze from two factors: traffic sources and user psychology/behavior of overseas customers .
Most foreign trade companies’ inquiries come from exhibitions and B2B platforms
The traditional large and comprehensive Canton Fair is becoming less and less effective year by year, because its customers are mainly from developing countries, and most visitors have poor purpose (many visitors do not come for a certain industry/product).
Overseas vertical exhibitions have better results, but are more expensive. Because vertical exhibitions attract professional customers in the industry and are held overseas (very convenient for end customers to come). Enterprises can easily contact large and small industry customers, so the results are naturally better.
If it's in the early days of such an exhibition, when there aren't that bahrain telegram number database many competitors, the effect will be better - that's the bonus period.
Regarding B2B platforms, let me share with you the traffic data of a certain platform from January 2016 to July 2017.
Platform traffic data
From January to June 2016, traffic dropped from 900 million per month to 445 million per month
Platform traffic data
From September 2016 to February 2017, traffic dropped from 250 million/month to 180 million/month
Platform traffic data
From January to July 2017, traffic dropped from 200 million to 100 million per month
From 900 million per month in January 2016 to 100 million in July 2017, the traffic dropped by nearly 90% in a year and a half. How do you feel after reading this? Do you feel a chill down your spine?
It is impossible for the number of Chinese suppliers mentioned above to drop by 90% in a year and a half , but the number of buyers has decreased by 90%, which clearly means there are too many people and too little resources!
It is undeniable that there is a large amount of purchasing traffic on the B2B platform. From the perspective of source channels, Direct and Search are both relatively high-quality traffic.
Direct and Search on the platform
However, about 30% of the traffic coming from Display is actually of relatively average quality.
Because this part of the display traffic comes from display ads with relatively low relevance, as shown in the figure below.
Platform display
So, where can you find high-quality inquiries?
We analyze from two factors: traffic sources and user psychology/behavior of overseas customers .
Most foreign trade companies’ inquiries come from exhibitions and B2B platforms
The traditional large and comprehensive Canton Fair is becoming less and less effective year by year, because its customers are mainly from developing countries, and most visitors have poor purpose (many visitors do not come for a certain industry/product).
Overseas vertical exhibitions have better results, but are more expensive. Because vertical exhibitions attract professional customers in the industry and are held overseas (very convenient for end customers to come). Enterprises can easily contact large and small industry customers, so the results are naturally better.
If it's in the early days of such an exhibition, when there aren't that bahrain telegram number database many competitors, the effect will be better - that's the bonus period.
Regarding B2B platforms, let me share with you the traffic data of a certain platform from January 2016 to July 2017.
Platform traffic data
From January to June 2016, traffic dropped from 900 million per month to 445 million per month
Platform traffic data
From September 2016 to February 2017, traffic dropped from 250 million/month to 180 million/month
Platform traffic data
From January to July 2017, traffic dropped from 200 million to 100 million per month
From 900 million per month in January 2016 to 100 million in July 2017, the traffic dropped by nearly 90% in a year and a half. How do you feel after reading this? Do you feel a chill down your spine?
It is impossible for the number of Chinese suppliers mentioned above to drop by 90% in a year and a half , but the number of buyers has decreased by 90%, which clearly means there are too many people and too little resources!
It is undeniable that there is a large amount of purchasing traffic on the B2B platform. From the perspective of source channels, Direct and Search are both relatively high-quality traffic.
Direct and Search on the platform
However, about 30% of the traffic coming from Display is actually of relatively average quality.
Because this part of the display traffic comes from display ads with relatively low relevance, as shown in the figure below.
Platform display
So, where can you find high-quality inquiries?