How to take advantage of special dates to sell more?
Posted: Sun Jan 19, 2025 10:05 am
Holidays are great sales opportunities! During these periods, consumers are more willing to purchase new products. Retailers, in turn, take advantage of these opportunities to attract more customers by offering discounts, combos and different payment options.
Competition increases – a lot! After all, those who sell handbags also start to compete with those who sell shoes, who in turn compete with those who sell chocolates! All segments are impacted.
Therefore, whoever organizes themselves best and first comes out ahead.
See how to take advantage of celebratory dates to increase your sales!
Create a sense of urgency
Flash sales, last-minute sales and limited-time discounts perform well on special dates.
In all of these approaches, a sense of urgency is awakened in the consumer, leading overseas chinese in australia data to believe that they need to buy the product before they miss the opportunity.
Here are some ideas:
Days in advance, announce that there will be a promotion, making it clear that the discounts offered are for a limited period.
The offer may also be valid until the store reaches a certain number of sales.
Calls like “ promotion of the week ” and “ only until ____! ” spark the public’s interest. Bet on them and their synonyms to sell more!
Be careful when creating promotions
Give your customers reasons to celebrate the holidays with you: Offer incredible discounts and promotions!
Use your creativity to grab your audience’s attention, but be careful to recalculate prices without affecting your profitability. Offer payment terms that are viable for your business. It seems obvious, but many retailers still fail at this!
Another sensitive point is inventory . To avoid unpleasant surprises, calculate the expected demand and negotiate with your suppliers in advance.
Create compelling advertising campaigns
It’s not enough to just wait for the holidays to arrive and hope that your store will sell more on its own! Create special advertising campaigns and actions for these moments.
For example, on Mother's Day, you can direct your communication to a wider audience and, on Children's Day, opt for a more playful language.
Don't forget to create marketing strategies that can be measured . That way, you'll know what return they gave you.
Customize the store
The window display and interior of your store cannot go unnoticed! Create positive sensory experiences to impact customers and encourage them to buy. In this context, decorations, lights, sounds, textures and even perfumes are good tools.
Get ready
As we have already said, your store must be prepared to meet the expected demand, otherwise it could frustrate customers.
Therefore, organize not only your inventory, but also your business's entire infrastructure and employees. Your team needs to know what to do if there is a sudden increase in customers and orders. If necessary, consider hiring temporary staff.
Competition increases – a lot! After all, those who sell handbags also start to compete with those who sell shoes, who in turn compete with those who sell chocolates! All segments are impacted.
Therefore, whoever organizes themselves best and first comes out ahead.
See how to take advantage of celebratory dates to increase your sales!
Create a sense of urgency
Flash sales, last-minute sales and limited-time discounts perform well on special dates.
In all of these approaches, a sense of urgency is awakened in the consumer, leading overseas chinese in australia data to believe that they need to buy the product before they miss the opportunity.
Here are some ideas:
Days in advance, announce that there will be a promotion, making it clear that the discounts offered are for a limited period.
The offer may also be valid until the store reaches a certain number of sales.
Calls like “ promotion of the week ” and “ only until ____! ” spark the public’s interest. Bet on them and their synonyms to sell more!
Be careful when creating promotions
Give your customers reasons to celebrate the holidays with you: Offer incredible discounts and promotions!
Use your creativity to grab your audience’s attention, but be careful to recalculate prices without affecting your profitability. Offer payment terms that are viable for your business. It seems obvious, but many retailers still fail at this!
Another sensitive point is inventory . To avoid unpleasant surprises, calculate the expected demand and negotiate with your suppliers in advance.
Create compelling advertising campaigns
It’s not enough to just wait for the holidays to arrive and hope that your store will sell more on its own! Create special advertising campaigns and actions for these moments.
For example, on Mother's Day, you can direct your communication to a wider audience and, on Children's Day, opt for a more playful language.
Don't forget to create marketing strategies that can be measured . That way, you'll know what return they gave you.
Customize the store
The window display and interior of your store cannot go unnoticed! Create positive sensory experiences to impact customers and encourage them to buy. In this context, decorations, lights, sounds, textures and even perfumes are good tools.
Get ready
As we have already said, your store must be prepared to meet the expected demand, otherwise it could frustrate customers.
Therefore, organize not only your inventory, but also your business's entire infrastructure and employees. Your team needs to know what to do if there is a sudden increase in customers and orders. If necessary, consider hiring temporary staff.