Select Placement" will be launched, which allows advertisers to individually selectspecify the placement of advertisements in the background based on marketing purposes and advertising goals. , LINE TODAY, LINE VOOM, LINE community, other LINE services, etc. Following industry trends, cookies will begin to disappear this year, and brands should develop a mindset of cultivating first-party data. In this regard, LINE has launched the LINE enterprise management platform, which can extend and combine merchants’ official account data and first-party data across brands, platforms, and accounts. When brands have clearer data, they can be more precise in the future whether they launch LAP to screen audiences or send focus messages through official accounts. LAP assists website performance conversion Brand Success Case.
Hahow Hahow tries to set different LAP delivery purposes in different bands to achieve benefits such as adding friends to official accounts or re-converting. For example, during the Chinese New Year event, many people wanted to purchase courses in the new year and plan their training plans for the whole year. Hahow used the material of giving away finland phone number data course purchase fees to place LAP, encouraging potential customers to see the advertisement and be willing to take the initiative to Hahow website to purchase. The effectiveness of this wave of New Year's site-wide activities is that the CPA conversion cost is 20% lower than other media, and the ROAS advertising investment return is 10% higher than other media.
LAP assist official account number of friends Brand Success Case 2: Shuangyue Food Shuangyue Food can set precise geographical addresses to target LAP targets, and use branch addresses to set advertising audiences, thereby attracting customers and passers-by near the branches, guiding them to enter the store for consumption, and then use the official account to order food online. It is precisely because Biyue Food has set up the online ordering mechanism to automatically add official account friends when ordering food. In addition to sustainably increasing the number of friends, the effectiveness of LAP advertising is also demonstrated in the average CPC of less than $2 and the use of options.