The most searched products during quarantine

[shukla7789]

Google has just launched a tool that shows the most searched products by consumers during quarantine.

The initiative aims to support online commerce, which has been growing exponentially since the start of the pandemic.

According to ABComm, digital retail gained 4 million new customers , who will likely maintain their new consumer behavior post-Covid-19.

Therefore, those who already sell or have started 99 acres database online must be aware of consumer preferences.



Keeping an eye on trends


Anyone who works in digital marketing is probably already familiar with Google Trends . With this tool, you can search for the search volume of any keyword and compare it to others. This way, you can follow the trends of the last few months, weeks or even days.

Nexo brought a very interesting list of products that saw a significant increase in searches compared to the year's average.

Office items such as chairs, mice, monitors and notebooks also saw an increase in searches.

For entertainment, it seems people are looking to board games, video games, digital books, and, get this: puzzles .

Apparently, many are also improving their musical skills, acquiring guitars and keyboards .

Check out the full list.



See also: Who gained market share during the pandemic.



How to find the most searched products during quarantine


Another way to keep up with market trends is with Think With Google .

According to the platform, in the last month, the main trends in searches are:

Portable heaters +300%
Fondue sets +300%
Kites +200%
Fireplaces +200%
Gloves + 100%
Decorative napkins +100%
Baby and Children's Hats +100%
Blankets +100%


Of course, with the arrival of the cold front in the South and Southeast, it is expected that some of the items above will be among the most sought after. However, we also found some surprises.

If we look at the last week, we see that “pet strollers” has gone up 600% in the last 7 days. Interesting, right? The data for these examples was collected on 06/03/2020.

Do your research.



Market research


The pandemic has reinforced the importance of studying the market. Understanding consumer motivations is essential for designing or adapting commercial and marketing strategies.

You can use Google's free tools to carry out this research, as well as deepen your studies by hiring our Market Intelligence.

We gather registration, behavioral and financial data from individuals and legal entities throughout Brazil.

With this information, you can:

Analyze trends;
Identify new markets;
Direct your actions;
Sell ​​to those who are looking for your product.


Fill out the form below and receive more information.