Step 4: Estimate the Revenue for
Posted: Sun Jan 19, 2025 9:27 am
Step 4: Estimate the Revenue for Your ATM
The revenue your ATM makes depends on how much your surcharges are and how many customers make successful cash withdrawals. If you install a Smart ATM, you might be able to charge for other transactions, such as cashing checks, but for now, we will focus on withdrawals.
What Should Your Surcharge Be?
A woman holding a purse uses an outdoor ATM.
Your ATM revenue will depend on the surcharge you determine, so you australia whatsapp number data be tempted to charge as much as possible. You should keep in mind, however, that there is a limit to the ATM surcharges people are willing to pay. This is often determined by the type of establishment where you are planning to place your ATM.
People using ATMs in a nightclub would likely be willing to pay more than those frequenting a gas station in the same area. And inside a grocery store, people might be willing to pay even less.
The average ATM surcharge is $3.08 per transaction. If you are looking to charge more, you better have a good reason for it, like a somewhat captive audience at a concert. If you are thinking about charging less, you should consider whether your customers might be willing to pay more and adjust accordingly.
The revenue your ATM makes depends on how much your surcharges are and how many customers make successful cash withdrawals. If you install a Smart ATM, you might be able to charge for other transactions, such as cashing checks, but for now, we will focus on withdrawals.
What Should Your Surcharge Be?
A woman holding a purse uses an outdoor ATM.
Your ATM revenue will depend on the surcharge you determine, so you australia whatsapp number data be tempted to charge as much as possible. You should keep in mind, however, that there is a limit to the ATM surcharges people are willing to pay. This is often determined by the type of establishment where you are planning to place your ATM.
People using ATMs in a nightclub would likely be willing to pay more than those frequenting a gas station in the same area. And inside a grocery store, people might be willing to pay even less.
The average ATM surcharge is $3.08 per transaction. If you are looking to charge more, you better have a good reason for it, like a somewhat captive audience at a concert. If you are thinking about charging less, you should consider whether your customers might be willing to pay more and adjust accordingly.