The main goal of the head of the marketing service of the enterprise is to increase the company's income by increasing sales volume and increasing the average check. The technical side of solving this issue lies with subordinates. But, as a rule, the manager knows and can perform all the duties of an ordinary marketer. The following functions are typical for the Chief Marketing Officer of large organizations:
Redirecting the company's activities to those niches in which the development process is most promising. This requires a competent marketing plan, revision of the product range, and reworking of offers.
Creating your own the advantages of line database department. The responsibilities of the head of the marketing service include forming a group of qualified specialists whose experience, skills and abilities correspond to the current level of development of the company. He directly, together with HR specialists, participates in the recruitment of employees, determines their level of skill, motivates and trains.
Marketing management. The manager sets goals, voices possible and existing problems, makes decisions, distributes responsibilities among employees, monitors and, if necessary, adjusts the process.
Marketing strategy coordination. In the direction of B2B sales, feedback from the distributor, who is the link between the manufacturer and the end consumer, is considered an important point. The information received from him helps change the promotion plan and increase the organization's profit.
The Chief Marketing Officer provides the results of his/her activities to the organization's senior management in the form of a report. His/her competence also includes issues of adjusting the work of other workshops if this affects the volume of product sales.
All tasks are solved taking into account the future perspective. After all, the ability to forecast is an important quality of the head of the marketing department.
In order for a manager to be able to control the work of each marketer, he must be able to perform their duties.
The main tasks of the Chief Marketing Officer are:
development and implementation of marketing strategy;
budget control;
market monitoring;
tracking competitors' activities;
target audience research;
organization of promotion;
analysis and adjustment of advertising campaigns.
The ideal work of the marketing service at an enterprise should be carried out in such a way that the intervention of its manager in the work of marketers is minimal.
In order for subordinates to work with full dedication and be interested in the result, they must be constantly motivated, both materially and non-materially. It is also necessary to develop clear communication channels between related departments.