Telemarketing: rules, tasks, stages
Posted: Sun Jan 19, 2025 9:21 am
What are we talking about? Telemarketing is the organization of sales using communication tools, most often by telephone. This approach, despite its obvious disadvantages, still remains effective if properly implemented and implemented.
What to pay attention to? The basis of successful telemarketing is a well-developed script and trained personnel. However, you should not take a conversation plan from the Internet, you need to write your own according to the mission of the business.
The article explains:
The essence what is 99 acres of telemarketing
Pros and Cons of Telemarketing
Who is telemarketing suitable for?
Types of Telemarketing
Implementation of telemarketing
Telemarketing tools
Telemarketing script development
Telemarketing techniques
Requirements for employees of the telemarketing department
Improving Telemarketing Efficiency
Mistakes in Telemarketing
Criteria for choosing a call center for organizing telemarketing
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
The essence of telemarketing
One of the modern methods of promoting goods is called direct marketing. When using it, the seller communicates with the audience directly. A popular type of this approach is telemarketing. This method of interacting with clients uses communication technologies - telephone communication, the Internet and others. Today, with the help of telemarketing, many companies achieve a variety of commercial goals. This is not only sales, but also receiving feedback from consumers, collecting important information and much more.
The essence of telemarketing
By now, telemarketing as a phenomenon already has its own rather long history. It was only in the 1950s, that is, almost a century after the invention of the telephone, that communication technologies began to be used for commercial purposes. The first company in the world to start such activities was DialAmerica Marketing. And two decades later, Bell Systems began to call its improved telephone sales telemarketing.
The type of advertising in question was created with the main goal of increasing sales and, consequently, the profits of companies. To achieve this, marketers solved many problems:
learned how to organize the work of service call centers;
developed mechanisms for researching customer audiences using surveys, collecting complaints and wishes;
created algorithms for high-quality customer service over the phone using scripts – pre-written conversation scenarios. These prompts allow operators to respond to requests effectively and quickly, increase sales, and create a positive image of the company.
What to pay attention to? The basis of successful telemarketing is a well-developed script and trained personnel. However, you should not take a conversation plan from the Internet, you need to write your own according to the mission of the business.
The article explains:
The essence what is 99 acres of telemarketing
Pros and Cons of Telemarketing
Who is telemarketing suitable for?
Types of Telemarketing
Implementation of telemarketing
Telemarketing tools
Telemarketing script development
Telemarketing techniques
Requirements for employees of the telemarketing department
Improving Telemarketing Efficiency
Mistakes in Telemarketing
Criteria for choosing a call center for organizing telemarketing
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
The essence of telemarketing
One of the modern methods of promoting goods is called direct marketing. When using it, the seller communicates with the audience directly. A popular type of this approach is telemarketing. This method of interacting with clients uses communication technologies - telephone communication, the Internet and others. Today, with the help of telemarketing, many companies achieve a variety of commercial goals. This is not only sales, but also receiving feedback from consumers, collecting important information and much more.
The essence of telemarketing
By now, telemarketing as a phenomenon already has its own rather long history. It was only in the 1950s, that is, almost a century after the invention of the telephone, that communication technologies began to be used for commercial purposes. The first company in the world to start such activities was DialAmerica Marketing. And two decades later, Bell Systems began to call its improved telephone sales telemarketing.
The type of advertising in question was created with the main goal of increasing sales and, consequently, the profits of companies. To achieve this, marketers solved many problems:
learned how to organize the work of service call centers;
developed mechanisms for researching customer audiences using surveys, collecting complaints and wishes;
created algorithms for high-quality customer service over the phone using scripts – pre-written conversation scenarios. These prompts allow operators to respond to requests effectively and quickly, increase sales, and create a positive image of the company.