Want to get better at eCommerce marketing? Here are 15 actionable tips.

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There are hacks for everything – hacks for losing weight, hacks for getting rich, and even hacks for repurposing your favorite Swedish furniture in ways you never imagined. Turning your Bekväm stool into a cat corner is great, but sometimes there are no easy shortcuts to happiness. Sometimes you have to look at the practical work that goes into eating healthy, saving money, and giving Lady Hamilton a throne fit for a feline.

And no matter how well your eCommerce taiwan telegram number database marketing efforts are going, there are always ways to improve them. Between your online and offline communication channels, there are seemingly endless hacks and best practices for increasing sales, engaging, or improving the customer experience.

Going beyond simply choosing the best product names or optimizing product descriptions, ecommerce marketing requires you to look at the entire digital shelf and explore the best ways to reach and influence your target audience.



1. Create characters
If you don’t know your customers, it’s hard to know what messages will resonate with them. The better you understand their values, needs, and lifestyles, the easier it is to communicate your products in a relevant way.

Creating personas—whether you call them buyer personas, customer personas, audience personas, or something else—is a valuable exercise in getting to know your customers. It forces you to collect, organize, and analyze data and insights about your customers.

A persona is essentially a fictional representation of your target customer. Ideally, you should have one persona for each target customer. If you create one persona to represent multiple types of customers, it won’t be effective for your business. And you don’t want to risk ignoring relevant customers.

All you really need to do is determine what type of person they are using any relevant data you have access to, such as age, gender, location, job, income, or marital status, and then consider what goals they have or what problems they need to solve.

These ideas can be obtained by combining the following tools:

Customer surveys