The relationship between marketing, sales velocity and cash flow
Posted: Sun Jan 19, 2025 9:00 am
To ensure a good level of sales, a high-quality flow of applications is necessary. The key metrics of lead generation are:
site traffic generation speed;
conversion rate, which turns the number of visitors into the volume of applications.
But that's not all. For example, you have a great website design, a customer journey map, you've defined CTAs and are generating leads that cost between $50 and $500. But you have no idea what the customer does after they submit a request for a resource. Statistics show that about 98% of users carefully study similar websites. So you should understand that the one who is faster is the one who wins.
So how fast do managers need 99 acres database to process incoming requests? It is generally accepted that if a client does not receive a response within five minutes , then in all likelihood he will contact your competitors.
Despite this, there are still organizations on the market that can call a potential consumer back the next day or later. And this applies to companies operating in different areas. Thus, a situation may arise in which all investments in advertising will lose all meaning if managers are unable to process all incoming requests in a timely manner, even if the speed of this is relatively high.
The project should be financed from the funds that consumers bring, and not with the help of credit and financial institutions. It is important to control the movement of funds at the enterprise so that the income part exceeds the expenditure, especially at the initial stage. The best step in this direction would be to build work on a prepayment or pre-order system.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153324
site traffic generation speed;
conversion rate, which turns the number of visitors into the volume of applications.
But that's not all. For example, you have a great website design, a customer journey map, you've defined CTAs and are generating leads that cost between $50 and $500. But you have no idea what the customer does after they submit a request for a resource. Statistics show that about 98% of users carefully study similar websites. So you should understand that the one who is faster is the one who wins.
So how fast do managers need 99 acres database to process incoming requests? It is generally accepted that if a client does not receive a response within five minutes , then in all likelihood he will contact your competitors.
Despite this, there are still organizations on the market that can call a potential consumer back the next day or later. And this applies to companies operating in different areas. Thus, a situation may arise in which all investments in advertising will lose all meaning if managers are unable to process all incoming requests in a timely manner, even if the speed of this is relatively high.
The project should be financed from the funds that consumers bring, and not with the help of credit and financial institutions. It is important to control the movement of funds at the enterprise so that the income part exceeds the expenditure, especially at the initial stage. The best step in this direction would be to build work on a prepayment or pre-order system.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153324