Creating a sense of urgency through tight deadlines,
Posted: Sun Jan 19, 2025 8:55 am
precise targeting. Personalization requires understanding your customers and their preferences. Life event triggers will also resonate with readers, such as "Only for new parents" or "Only for new homeowners."
discounts, and scarcity can also help get people to take action. Phrases like “almost sold out” and “only 322 left in stock” can significantly australia email list increase open and conversion rates by stimulating FOMO. Ongoing offers without a hard ending can still encourage a sense of urgency with an emphatic call to action like “Hurry – don’t miss out!”
Jay believes urgency and FOMO are two factors you should always consider in your email marketing campaigns. The combination of the two can continuously improve conversion rates.
Promotional emails
According to Jay, the most powerful word in email marketing subjects and promotions is “most.” We all have a herd mentality and pursue what is “most popular.” When choosing among options, people rely heavily on what others consider to be the best signals.
Leverage this social proof by promoting your most popular, best-rated, and most-downloaded products.
For example, compare the following subject line: "Pizza Deals This Weekend" versus "Our top-rated five-star pizza—try it today!" The latter creates a sense of urgency and urgency even without listing actual offer details. Relevance. It tells people it's your hottest, highest quality option, and other people think it's great too. FOMO comes into play.
You don’t need big discounts or fancy gifts to increase open rates. Simply highlighting your absolute best-sellers (whether it's 3 or 30 products) will help your subscribers feel confident choosing your emails.
Split test emails
When A/B testing your email marketing efforts, many marketers will send a new version to a small sample, test it for an hour, and then roll it out broadly if it performs well. However, Jay prefers to base his judgment on statistical correlations over longer periods of time.
Send the test to a large enough group so that you can trust the results—usually at least 50,000 subscribers, evenly divided between A's and B's. It's important to make your variations completely different—don't test small incremental tweaks. You need clear data to understand which ideas are resonating.
Also, avoid testing on niche subgroups such as the 10% most loyal segments. If a concept works there but has no room for expansion, testing is a waste of effort. Define sample size in terms of having a broader audience that can fully deploy the winning message if the test is successful.
Test splits large enough to strengthen the data, differentiate your variants significantly, and ensure you can amplify any wins across a wider audience.
Since many marketers send the same static emails to their lists, Jay emphasizes the value of changing the format and layout.
Completely changing the template every three emails can increase open rates because it builds anticipation and curiosity in the reader. For example, it could be a letter format from the CEO that says “Hey, here’s a new special discount for you,” or it could be as simple as changing the image you use.
Many marketers may fear confusion and trust their proven methods. Jay recommends trying or testing emails when changing formats to see what works.
discounts, and scarcity can also help get people to take action. Phrases like “almost sold out” and “only 322 left in stock” can significantly australia email list increase open and conversion rates by stimulating FOMO. Ongoing offers without a hard ending can still encourage a sense of urgency with an emphatic call to action like “Hurry – don’t miss out!”
Jay believes urgency and FOMO are two factors you should always consider in your email marketing campaigns. The combination of the two can continuously improve conversion rates.
Promotional emails
According to Jay, the most powerful word in email marketing subjects and promotions is “most.” We all have a herd mentality and pursue what is “most popular.” When choosing among options, people rely heavily on what others consider to be the best signals.
Leverage this social proof by promoting your most popular, best-rated, and most-downloaded products.
For example, compare the following subject line: "Pizza Deals This Weekend" versus "Our top-rated five-star pizza—try it today!" The latter creates a sense of urgency and urgency even without listing actual offer details. Relevance. It tells people it's your hottest, highest quality option, and other people think it's great too. FOMO comes into play.
You don’t need big discounts or fancy gifts to increase open rates. Simply highlighting your absolute best-sellers (whether it's 3 or 30 products) will help your subscribers feel confident choosing your emails.
Split test emails
When A/B testing your email marketing efforts, many marketers will send a new version to a small sample, test it for an hour, and then roll it out broadly if it performs well. However, Jay prefers to base his judgment on statistical correlations over longer periods of time.
Send the test to a large enough group so that you can trust the results—usually at least 50,000 subscribers, evenly divided between A's and B's. It's important to make your variations completely different—don't test small incremental tweaks. You need clear data to understand which ideas are resonating.
Also, avoid testing on niche subgroups such as the 10% most loyal segments. If a concept works there but has no room for expansion, testing is a waste of effort. Define sample size in terms of having a broader audience that can fully deploy the winning message if the test is successful.
Test splits large enough to strengthen the data, differentiate your variants significantly, and ensure you can amplify any wins across a wider audience.
Since many marketers send the same static emails to their lists, Jay emphasizes the value of changing the format and layout.
Completely changing the template every three emails can increase open rates because it builds anticipation and curiosity in the reader. For example, it could be a letter format from the CEO that says “Hey, here’s a new special discount for you,” or it could be as simple as changing the image you use.
Many marketers may fear confusion and trust their proven methods. Jay recommends trying or testing emails when changing formats to see what works.