There are several classifications of non-price competition based on the sources of its origin. There are both similarities and differences between them.
In particular, five types of non-price competition can be distinguished:
grocery;
functional;
service;
innovative;
communicative.
Product competition is teacher data package associated with the expansion of the product range. Companies launch new products, stores increase the number of suppliers whose products are presented in them, which allows them to attract new customers.
Functional competition involves providing additional services in order to expand the scope of activities. For example, a bank branch can install a vending machine for drinks, and a shopping center can organize photocopying.
Service competition is aimed at maximizing customer satisfaction. Thus, you can organize a 24-hour hotline, free delivery, a play area for children in the store, after-sales service. To use this type of competition, you should explain all the details to employees and conduct appropriate training for them.
Training standards
Innovative competition means that the company strives to implement the latest technological solutions in the customer service process faster than its competitors, such as remote service. In the case of stores, this means online ordering of goods with home delivery. Banks can launch a mobile application for remote account management.
Communicative competition is found in retail. Its essence is that the client should have the feeling that he is part of a certain category of people connected by common values. A good example is an organic food store. The goods are more expensive there, but at the same time, buyers feel that they are buying something exclusive that not everyone can afford.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasin