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Google Data Studio: Features

Posted: Sun Jan 19, 2025 8:21 am
by suhasini523
Below we present the main features of Google Data Studio.

Graphics
Google Data Studio offers a number of ways to visualize data:

Tables or Pivot Tables. Data is displayed in rows and columns: each column represents a specific metric or dimension and each row shows the recorded data.
Scorecards. Scorecards are used when you want to represent a specific value of a metric or indicator.
Geographic map. Refers to a heat map that shows data variations based on the geographic area from which they come.
Lines/Bars/Circles. You can use different representations to display data depending on the metric you want to analyze.
Time series. They allow you to represent the evolution of data over specific periods of time.
Interactive features. You can add a variety of interactive features to all your reports.
In addition to classic charts, Data Studio has dozens of lesotho business email list visualizations created and supported by its partners that can be used to demonstrate your reports. Some of the most popular ones are:

Animated bar chart. You can visualize and animate key data points within a defined time period.
Ayima Funnel Chart. Displays a funnel chart with conversion rate calculations.
Histograms. They allow us to understand how all the metrics are distributed.
Venn diagram. Through multiple layers, it allows you to see logical relationships between sets of data.
You can add icons, shapes, images and logos to all your reports, change colors and fonts, and edit certain properties to reflect your corporate identity .

Data Source
One of the best features of Google Data Studio is the ability to use data connectors to collect information from multiple platforms and consolidate it together.

Among the data sources it allows you to use are the most popular marketing platforms and Google tools:

Google Analytics
Google Ads
Google Search Console
Google My Business
Google Sheets
Youtube Analytics
Bing Ads
Facebook Ads
MailChimp
HubSpot
Ahrefs
SEMrush
Shopify