What is seo and how to appear on the first page of google?

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SEO (Search Engine Optimization) is the set of strategies and practices applied to websites and online content to increase their visibility and improve their positioning in search engines, such as Google. With billions of daily searches, Google dominates the market, being the main starting point for most online interactions. Having a good ranking in search engine results pages (SERP) is crucial to attract visitors and, consequently, generate conversions.



This article will detail what SEO is, how it works, and what are the best practices to improve your ranking and help you appear on the first page of Google.


SEO - Strategy

How Does SEO Work?

SEO is divided into two main categories: On-Page SEO thailand mobile phone number Off-Page SEO. In addition, there is Technical SEO, which encompasses deeper aspects of optimization related to the structure of the website.


On-Page SEO : Refers to optimizations that you can directly control on your pages, such as content quality, keywords, HTML structure, titles and meta tags, internal linking, and user experience (UX). The main goal is to create highly relevant pages that are easy for search algorithms to understand.


Off-Page SEO : This is related to actions that occur outside of your website, but that influence your search engine rankings. The main factor here is backlinks — links from other websites that point to yours, which indicates relevance and authority to Google.


Technical SEO : This deals with factors such as site speed, mobile-friendliness, URL architecture, and other aspects that ensure search engines can crawl and index your pages correctly.



The Google Algorithm

Google's algorithm, with updates such as Google Panda, Penguin, Hummingbird and RankBrain, is responsible for determining which pages should be shown in search results for a given query. Through artificial intelligence and machine learning, Google continually improves the way it crawls, indexes and ranks web pages. Therefore, SEO practices are constantly evolving, and it is essential to keep up with algorithm updates to maintain relevance.



Main Factors that Affect Google Ranking

Now that we understand the basics of how SEO works, let's explore the main factors that directly influence Google rankings:


1. Keywords

Keywords are the terms or phrases that users type into search engines. Keyword research helps you understand what your audience is searching for and how you can create content that matches those queries.


Tip : Use tools like Google Keyword Planner and Ahrefs to identify relevant, high-volume keywords. Use these keywords strategically in titles, headings, and the body of your content.



2. Content Quality

Content is the most important pillar of SEO. It needs to be informative, relevant, and able to meet the user's search intent. Google values ​​pages that provide a positive user experience, especially when the content fully answers their questions.


Tips : Invest in well-structured texts, with correct use of H1, H2 and H3, short paragraphs, and multimedia such as images, videos and infographics. The content must be original, without duplication, and focused on topics that interest your target audience.



3. Backlinks (External Links)

Backlinks are a trust signal to Google. When other websites link to yours, it’s seen as proof that your content is relevant and trustworthy. However, the quality of backlinks is more important than the quantity.


Tip : Create valuable content that other sites will want to share and link to. Guest posting strategies and partnerships with influencers can also help you build a network of quality backlinks.


4. User Experience (UX)


Google values ​​user experience as one of the most important SEO factors. Websites that offer intuitive, fast, and mobile-friendly navigation are more likely to rank well.


Tips : Make sure your website has a responsive design, fast loading time, and easy accessibility. User experience also includes how information is organized and presented.



5. Site Speed


Website speed is crucial for both SEO and user experience. Slow pages result in a higher bounce rate, which can hurt your rankings.


Tips : Use Google PageSpeed ​​Insights to analyze your site's performance and make the necessary optimizations. Compress images, minify code, and use a content delivery network (CDN) to improve speed.



6. Mobile-First Indexing


Since 2018, Google has prioritized indexing and ranking mobile-first websites. This means that the mobile version of your website is more relevant to the algorithm than the desktop version.


Tip : Test your site on different mobile devices to ensure smooth navigation. Make sure buttons and links are easy to access and that the responsive design provides the same content experience as the desktop version.



7. Local SEO


For local businesses like restaurants and brick-and-mortar stores, optimizing your local SEO is key. Google takes a user’s location into account when displaying results, so having a presence on Google My Business is essential.


Tips : Create and optimize your Google My Business profile, encouraging customer reviews and ensuring that your information (address, phone number, opening hours) is always up to date.