Open rates are like survey results—not definitive,
Posted: Sun Jan 19, 2025 7:03 am
but valuable for comparing the directional impact of different marketing strategies. So while open rate by itself doesn’t equal engagement, when combined with other metrics like click-through rates and conversion antigua and barbuda email list rates, it’s still one of the most valuable metrics for optimizing your email marketing strategy.
Additionally, many marketers worry that placing their offer emails in Gmail’s Promotions tab will impact performance. But Jay says that's wrong. The Promotions tab is actually part of your inbox, not your spam folder, and putting it there can improve performance.
Only 15–20% of Gmail users have tabbed inbox categories enabled; approximately 50% of users who do enable tabbed inbox categories view the Promotions tab daily. When people visit the Promotions tab, they are actively shopping as if they were in a mall, deliberately looking for deals and discounts.
Email Marketing Myths Promotional Tag Examples
So putting your emails in the Promotions tab puts your message directly in front of an audience ready to buy. Open and click-through rates can be up to 50% higher compared to your main inbox.
Additionally, it will be difficult for users to unsubscribe or delete your emails from the Promotions tab. So signing up for this label helps ensure your messages reach a critical mass of subscribers looking for offers.
Additionally, many marketers worry that placing their offer emails in Gmail’s Promotions tab will impact performance. But Jay says that's wrong. The Promotions tab is actually part of your inbox, not your spam folder, and putting it there can improve performance.
Only 15–20% of Gmail users have tabbed inbox categories enabled; approximately 50% of users who do enable tabbed inbox categories view the Promotions tab daily. When people visit the Promotions tab, they are actively shopping as if they were in a mall, deliberately looking for deals and discounts.
Email Marketing Myths Promotional Tag Examples
So putting your emails in the Promotions tab puts your message directly in front of an audience ready to buy. Open and click-through rates can be up to 50% higher compared to your main inbox.
Additionally, it will be difficult for users to unsubscribe or delete your emails from the Promotions tab. So signing up for this label helps ensure your messages reach a critical mass of subscribers looking for offers.