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Posted: Sun Jan 19, 2025 6:45 am
Additionally, Atiba’s agency focuses on hiring specialists, not generalists. With narrower scopes, specialists often happily focus on their niche rather than vie for broader control. This allows his team to ramp anguilla email list up tasks and delegate effectively, transferring responsibilities across a dedicated expert team.
The Outcomes of the Replacement Approach
After applying this self-replacement philosophy for over two years, Atiba’s agency experienced over 50% revenue growth quarterly for a year and a half straight. Some clients even emailed to express appreciation for Atiba stepping back because the agency’s services improved. His senior team reports feeling empowered by the level of trust placed in them.
However, some clients value Atiba as their sole point of contact, but this can block scaling. So when he signs new clients, Atiba immediately introduces his head of client services. This team member joins the onboarding process and copies Atiba on subsequent communication so clients still feel his presence. But his client services manager handles day-to-day outreach.
If he needs guidance, he slacks Atiba questions, and Atiba tells him how to respond in his voice so clients feel like Atiba is still involved. They also keep “dossiers”—researched info like company, role, website, how they met, social media details, meeting notes, follow-ups, etc—capturing prior conversations with each client and prospect. So, if Atiba meets someone, he can quickly review their history and make them feel personally known, even if his manager handled recent interactions.
The Outcomes of the Replacement Approach
After applying this self-replacement philosophy for over two years, Atiba’s agency experienced over 50% revenue growth quarterly for a year and a half straight. Some clients even emailed to express appreciation for Atiba stepping back because the agency’s services improved. His senior team reports feeling empowered by the level of trust placed in them.
However, some clients value Atiba as their sole point of contact, but this can block scaling. So when he signs new clients, Atiba immediately introduces his head of client services. This team member joins the onboarding process and copies Atiba on subsequent communication so clients still feel his presence. But his client services manager handles day-to-day outreach.
If he needs guidance, he slacks Atiba questions, and Atiba tells him how to respond in his voice so clients feel like Atiba is still involved. They also keep “dossiers”—researched info like company, role, website, how they met, social media details, meeting notes, follow-ups, etc—capturing prior conversations with each client and prospect. So, if Atiba meets someone, he can quickly review their history and make them feel personally known, even if his manager handled recent interactions.