Adding value and attracting customers has been an increasingly greater challenge, but not impossible.
The solution is called Inbound Marketing designed to attract and retain your customers with relevant kuwait numbers solar energy content, generating genuine interest in your solar energy company so that they can engage with your product and come to you.
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Sales Stages
Sales stages are enhanced with the sales funnel .
A sales funnel is a representation of the stages that a potential customer goes through, from the first contact with the company until the sale is closed.
Typically a sales funnel is divided into 3 stages : top of funnel (ToFu), middle of funnel (MoFu) and bottom of funnel (BoFu).
Visitor/Subscriber
The goal of the top of the digital marketing sales funnel is to attract as many people as possible who are interested in the solution your business offers.
It is also called the awareness stage, as there is no direct sales offer, but rather the offer of a series of content that may be useful to the prospect.
Some tips for increasing the reach of content at this stage of the marketing funnel are:
Optimize content with keywords with the highest search volume to increase visibility;
Share top content on social media so that it can also be found in internal searches;
Produce new and exclusive content to strengthen the brand's positioning as a content producer.
If a visitor enjoys your content, they may subscribe to your website newsletter to receive more content. This interest is the trigger you need to push them forward in the customer journey.
Lead and marketing qualified lead
One of the biggest challenges in the digital marketing sales funnel is moving leads to the next stages of the funnel. Your free content was helpful, but does your subscriber want to learn more about your brand?
At this stage, you continue the nurturing flow, providing more content to support future purchasing decisions.
For example, you have already helped the lead learn about the benefits of solar energy for them, but what about the amount that the person is willing to pay?
Your solar content marketing team could put together an infographic that compares prices and a video that explains the features of different solar plants.
Access to content can be disclosed via a landing page with a mini form that asks for the name and the budget that the subscriber is willing to pay at the plant.
This way, you better segment the interests of your contact base and those who provide this data can be considered leads.
Before they go to the sales team, they must go through marketing qualification. Are the leads willing to invest a reasonable budget? This information will make the difference in whether they continue to move deeper into the marketing funnel.
Is the lead willing to invest in having a solar plant at home? Then it’s time to mention your brand to your marketing qualified lead.
At this stage, the focus is on lead quality and suitability rather than quantity.
Increase your sales reach with online content, find out more in our post:
Sales Qualified Lead
This is the stage of the digital marketing sales funnel where the lead is preparing to make their final purchasing decision.
At this stage, the lead is already familiar with the solution and can receive additional content to help solidify their decision. Highlight the qualities of your solar energy company, show price comparison charts, etc.