7 Promising AI Trends in Mobile Marketing to Keep in Mind in 2023
Posted: Sun Dec 22, 2024 5:22 am
AI and Machine Learning in Mobile Marketing: A Quick Overview
As AI and machine learning advance, we can se saudi arabia mobile number list e how disruptive these technologies are for many industries, including mobile marketing. There is a vast array of tasks AI tools can do to help marketers promote a mobile app.
First, mobile marketing is on a path towards greater personalization thanks to AI technology, which helps companies reach their customers more effectively. AI can be used to personalize user experiences in ways that were not possible before. Not only it helps marketers with user segmentation and data analysis, but it also delivers insights about how a specific app is used.
Besides that, AI-powered mobile marketing solutions help marketers to better understand their users’ needs, preferences, and decisions, enabling them to target the right people with the right content at the right time. Furthermore, it enables marketers to automate processes related to segmentation, targeting, and optimization for greater efficiency. Thanks to the powerful capabilities this technology offers, the use of AI is one of those mobile marketing trends you can’t afford to ignore. Not using AI in digital marketing results in losing customers to competitors that take advantage of AI.
We will take a closer look at use cases later in the article. But first, let’s talk about the most common AI trends in the marketing of mobile apps.
1. Chatbots
Chatbots are not new. We have been seeing them for a while in all kinds of market segments. The reason why everybody seems to be talking more about them now is that the latest release of ChatGPT-4 has shown astonishing progress compared to previous versions of the chat. This made professionals from various fields wonder how they could use this technology to their advantage.
So, what are the ways to use chatbots in mobile apps?
A good example is Mondly — a language-learning app that helps users acquire fluency in a new language while communicating with a chatbot. The chatbot emulates a typical day-to-day conversation, such as ordering a meal at a restaurant. At the same time, it provides ideas to users on how to reply to specific questions in the language they learn.
As AI and machine learning advance, we can se saudi arabia mobile number list e how disruptive these technologies are for many industries, including mobile marketing. There is a vast array of tasks AI tools can do to help marketers promote a mobile app.
First, mobile marketing is on a path towards greater personalization thanks to AI technology, which helps companies reach their customers more effectively. AI can be used to personalize user experiences in ways that were not possible before. Not only it helps marketers with user segmentation and data analysis, but it also delivers insights about how a specific app is used.
Besides that, AI-powered mobile marketing solutions help marketers to better understand their users’ needs, preferences, and decisions, enabling them to target the right people with the right content at the right time. Furthermore, it enables marketers to automate processes related to segmentation, targeting, and optimization for greater efficiency. Thanks to the powerful capabilities this technology offers, the use of AI is one of those mobile marketing trends you can’t afford to ignore. Not using AI in digital marketing results in losing customers to competitors that take advantage of AI.
We will take a closer look at use cases later in the article. But first, let’s talk about the most common AI trends in the marketing of mobile apps.
1. Chatbots
Chatbots are not new. We have been seeing them for a while in all kinds of market segments. The reason why everybody seems to be talking more about them now is that the latest release of ChatGPT-4 has shown astonishing progress compared to previous versions of the chat. This made professionals from various fields wonder how they could use this technology to their advantage.
So, what are the ways to use chatbots in mobile apps?
A good example is Mondly — a language-learning app that helps users acquire fluency in a new language while communicating with a chatbot. The chatbot emulates a typical day-to-day conversation, such as ordering a meal at a restaurant. At the same time, it provides ideas to users on how to reply to specific questions in the language they learn.