But you can’t achieve any of these ideas of success unless you have a product or service that brings VALUE to your target audience.
Chris Stegner, CEO at Very Big mobile no database Things, has the experience of starting 5 companies under his belt, so agreed to share some insight on what it takes to truly make your start-up marketing efforts successful.
Defining Success for Start-Up Marketing
He includes thoughts behind:
Finding the people and developing the culture to support and communicate the value of your product
Avoiding the ever-lurking “plateau” of success and consistently pushing your business to the next level
Setting your own expectations and reworking your frame of mind to achieve your goals
Even if you’re not at a start-up, you don’t want to miss Chris’s advice to all marketers, founders and executives. Tune in now!
Video Transcript:
CAROLINE: Welcome to Growth Marketing chat. Today, I am here with Chris Stegner. He's the founder and CEO of Very Big Things. Chris, thank you so much or being with me today.
CHRIS: Thank you for having me.
CAROLINE: So before we start, can you maybe tell us a little bit more about Very Big Things and what you guys do?
CHRIS: Yeah, so Very Big Thing is a Digital products agency, which means we help to strategize, ideate, design, and develop software applications, et cetera, et cetera. That's kinda the boring version of it. The less boring version of it is, you know, we started three years ago with big dreams to be the best in the world at what we're doing. And, you know, since then we've opened three offices grown from seven people to around 80 people.