Consider the Core Keywords of the Blog
Posted: Sat Jan 18, 2025 8:56 am
In fact, this is easy to understand. Suppose I want to buy a pair of "earphones suitable for sleeping", then my needs are actually very obvious. What I care about is the noise reduction level and comfort level of the earphones. At this time, when I habitually enter keywords on Baidu, the content that attracts me to click is nothing more than the evaluation of earphone noise reduction performance, the top ten noise reduction earphones, the comfort evaluation of the top ten earphone brands... these.
So for headphone manufacturers, they can start with these angles to create content traffic.
Only when the content is linked to the target customers' search intent, will people read the content we write and be willing to read it, and traffic inquiries can be easily obtained.
So, how do we study our customers? How do we let our customers “tell” us their search intent? There are many ways to do this, as long as you are willing to spend some time:
1. Study the comments on your social media posts
2. Conduct questionnaire surveys or polls
3. Customer interviews (recent customers, long-term customers, loyal customers, etc., can be invited with appropriate incentives, face-to-face interviews or recorded interviews are both acceptable)
4. Interview the company members who have the most contact with customers (these company members are the ones who face customers directly and they know best what customers are satisfied or dissatisfied with about the company's products or services)
The answers we get from these channels can all serve as references for our blog topics. Keep in mind the key point: when writing a blog, the content should match the product or service and provide value to customers, which is also closely related to the inquiry conversion rate.
Now that the topic has been chosen, can I start writing?
Before you start writing, consider which keywords you should choose as the core keywords under the blog theme you have determined .
It is not easy to determine the core keyword, and we should not miss greece b2b leads any tool we can use, such as Google.
Emoticon: Still me
After selecting the topic of the blog, we can search on Google engine based on the relevant keywords of the topic content.
For example, today I want to write an article about "How to write an annual plan?", so the relevant information keyword I chose is "Annual Plan". Then I entered the keyword "Annual Plan" in the Google search engine:
Screenshot of Google search: Annual Plan
First, look at the first page of search results : what content is there about “Annual Plan”?
So for headphone manufacturers, they can start with these angles to create content traffic.
Only when the content is linked to the target customers' search intent, will people read the content we write and be willing to read it, and traffic inquiries can be easily obtained.
So, how do we study our customers? How do we let our customers “tell” us their search intent? There are many ways to do this, as long as you are willing to spend some time:
1. Study the comments on your social media posts
2. Conduct questionnaire surveys or polls
3. Customer interviews (recent customers, long-term customers, loyal customers, etc., can be invited with appropriate incentives, face-to-face interviews or recorded interviews are both acceptable)
4. Interview the company members who have the most contact with customers (these company members are the ones who face customers directly and they know best what customers are satisfied or dissatisfied with about the company's products or services)
The answers we get from these channels can all serve as references for our blog topics. Keep in mind the key point: when writing a blog, the content should match the product or service and provide value to customers, which is also closely related to the inquiry conversion rate.
Now that the topic has been chosen, can I start writing?
Before you start writing, consider which keywords you should choose as the core keywords under the blog theme you have determined .
It is not easy to determine the core keyword, and we should not miss greece b2b leads any tool we can use, such as Google.
Emoticon: Still me
After selecting the topic of the blog, we can search on Google engine based on the relevant keywords of the topic content.
For example, today I want to write an article about "How to write an annual plan?", so the relevant information keyword I chose is "Annual Plan". Then I entered the keyword "Annual Plan" in the Google search engine:
Screenshot of Google search: Annual Plan
First, look at the first page of search results : what content is there about “Annual Plan”?