Types of Brand Archetypes
Posted: Sat Jan 18, 2025 8:39 am
Each strategy is a sequential development consisting of three archetypes. It begins with the initiation stage, then moves to the second stage and, ultimately, reaches its peak at the third. Now let's look at everything in order.
Innocent
A distinctive feature of this archetype is its close connection with images tied to childhood: spending time with friends, games, trips to nature and holidays with family. For brands that have chosen this path, the desire to evoke positive emotions in the audience, a feeling of lightness and carelessness is of great importance. An emphasis on a friendly and family atmosphere, closeness to nature and the promise of simplifying life are excellent in achieving this goal.
This archetype is suitable for brands that:
offer simple solutions to specific problems;
associated with the rays of childhood, kindness, simplicity, the surrounding nature and health;
focus on basic life values;
have a price that is affordable for all categories of citizens.
The most effective method of targeting the target audience that is interested in creating a cozy home environment, holiday paraphernalia, decor, natural beauty and a healthy lifestyle.
If you have chosen this archetype for your own brand, be sincere and open in communication with clients. Forget about formalities and pathos. Using touching stories in communication with the audience will help you. It is important to avoid manifestations of negativity and hate towards the organization. When advertising products or services, it is best to use simple and natural messages.
Examples of brand archetypes of amazon data package such companies include Baskin-Robbins, Coca-Cola, McDonald's and Disney.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153319
Seeker
This archetype implies adventure, exploration, the desire for new discoveries, the search for vivid emotions and sensations, the desire to escape from boredom. Trademarks that have chosen this direction should become a support for people who want to get out of the ordinary, believe in themselves and find their own way. In the case of services, promises of adventure, challenges and new impressions effectively attract attention, while for goods, emphasis on reliability, practicality and versatility are important.
"Seeker" will be a great choice for brands that:
help clients express their individuality and feel cared for;
sell products that can be used in extreme conditions, at work or in nature, in professional activities;
offer products that can be easily purchased or eaten "on the go".
People who are into freelancing, extreme sports or traveling will be a great audience for effective targeting.
Types of Brand Archetypes
Source: shutterstock.com
If you like the Explorer archetype when creating a brand, aim to awaken in customers a desire to gain new experiences and get out of their comfort zone. For organic promotion and advertising, emotional stories and positive reviews from customers about their travels, preferably supported by bright photos and videos, will be equally effective.
Examples of companies that have chosen this archetype are: Red Bull, GoPro, Decathlon, Jeep, MasterCard, Sportmaster, Indiana Jones.
Sage
Innocent
A distinctive feature of this archetype is its close connection with images tied to childhood: spending time with friends, games, trips to nature and holidays with family. For brands that have chosen this path, the desire to evoke positive emotions in the audience, a feeling of lightness and carelessness is of great importance. An emphasis on a friendly and family atmosphere, closeness to nature and the promise of simplifying life are excellent in achieving this goal.
This archetype is suitable for brands that:
offer simple solutions to specific problems;
associated with the rays of childhood, kindness, simplicity, the surrounding nature and health;
focus on basic life values;
have a price that is affordable for all categories of citizens.
The most effective method of targeting the target audience that is interested in creating a cozy home environment, holiday paraphernalia, decor, natural beauty and a healthy lifestyle.
If you have chosen this archetype for your own brand, be sincere and open in communication with clients. Forget about formalities and pathos. Using touching stories in communication with the audience will help you. It is important to avoid manifestations of negativity and hate towards the organization. When advertising products or services, it is best to use simple and natural messages.
Examples of brand archetypes of amazon data package such companies include Baskin-Robbins, Coca-Cola, McDonald's and Disney.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153319
Seeker
This archetype implies adventure, exploration, the desire for new discoveries, the search for vivid emotions and sensations, the desire to escape from boredom. Trademarks that have chosen this direction should become a support for people who want to get out of the ordinary, believe in themselves and find their own way. In the case of services, promises of adventure, challenges and new impressions effectively attract attention, while for goods, emphasis on reliability, practicality and versatility are important.
"Seeker" will be a great choice for brands that:
help clients express their individuality and feel cared for;
sell products that can be used in extreme conditions, at work or in nature, in professional activities;
offer products that can be easily purchased or eaten "on the go".
People who are into freelancing, extreme sports or traveling will be a great audience for effective targeting.
Types of Brand Archetypes
Source: shutterstock.com
If you like the Explorer archetype when creating a brand, aim to awaken in customers a desire to gain new experiences and get out of their comfort zone. For organic promotion and advertising, emotional stories and positive reviews from customers about their travels, preferably supported by bright photos and videos, will be equally effective.
Examples of companies that have chosen this archetype are: Red Bull, GoPro, Decathlon, Jeep, MasterCard, Sportmaster, Indiana Jones.
Sage