Sarah Neal, Executive Assistant to Mike Stelzner

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For example, Tyler says that when emails are sent from the CEO's email finland email list inbox, the inbox reach rate is typically 85-95%. However, emails sent from an administrative assistant’s email account had a 99% inbox reach rate.

For businesses with low email volume, have a real person answer this initial email. This personal touch is extremely valuable for building relationships with new subscribers. However, if you handle a large volume of mail (for example, adding 10,000 new subscribers each month), it may be more practical to create an alias email address specifically for handling these welcome messages.

To emphasize the importance of getting that first email right, Taylor shared that this welcome email alone generated approximately $45,000 in new monthly revenue for one client.

Note: Instead of using the standard double opt-in, which can sometimes block good subscribers, Tyler uses the entire seven-day welcome sequence as a form of verification.

For example, if a subscriber does not engage with any welcome emails, they are removed from the primary market segment. This approach ensures that only engaged subscribers remain on the active list without the potential drawbacks of traditional double opt-in.

You can limit subscriber engagement to any of the following actions in the welcome sequence: