The platform can be used for deep analytics. The main advantage is that the data is processed in real time, without slowing down the site. On this platform, you can set up sales funnels using UTM tags, analyze the quality indicators of online pages and identify suspicious activity. The platform has two tools for managing and evaluating advertising campaigns. There is the possibility of integration with 50 different CMS, as well as settings for accepting payments.
The disadvantages of Finteza are the impossibility of creating backup copies, as well as the high cost. A fee of $ 25 is charged for 100,000 visitors. It is important to note that in addition to wide functionality, the service interface is well adapted for Russian-speaking users, which makes it attractive for domestic businesses.
Going Up!
The GoingUp! platform combines architect data package web analytics and SEO tools. Here you can analyze traffic, transitions, conversions and other indicators. The service provides detailed statistics about the site. All data is relevant, as it is updated in real time.
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All functions of the service are provided absolutely free of charge, so to use it you only need to register in the system. After that, you should connect all the necessary services. Statistics data are provided in a format convenient for analysis.
Mixpanel
The main focus of the Mixpanel service is related to the analysis of the behavior of website visitors. For example, it provides data on user engagement and retention. Information for analyzing behavioral characteristics can be segmented by various criteria. General statistics and other visitor data are available.
The service is intended primarily for large enterprises. The price for using this tool depends on individual needs and the number of views of the resource associated with it. The cost can reach $ 2,000 per month. If desired, you can choose a free tariff with limited functionality.
Frequently Asked Questions About Sales Metrics
Many sales managers effectively use the metrics listed above. It should be noted that they are suitable for all areas of business. In practical work with metrics, a deep understanding of sales processes in your area is necessary. You should understand the patterns of your business and determine a list of the most relevant criteria that can be used for its analysis.
What other resources can I use to track metrics?
Matomo, Ahrefs, Calltracking, SEOPressor, Power BI, Ubersuggest, Oracle Analytics, Kissmertics, OWOX BI, Open Web Analytics, Parse.ly, Roistat, Similarweb, Woopra.
What sales metrics exist on marketplaces?
Marketplace management resources include many different metrics. To change the price in a timely manner, identify an illiquid product or adjust marketing strategies, you only need to analyze 8 key indicators:
Sales volumes.
Sales volumes by individual regions.
Competitor rating.
Conversions into applications, moving products to favorites and shopping cart.
Turnover.
Costs for paying for the marketplace functionality.
Product position.
Marketing effectiveness.
How do metrics for analysis and tracking differ?
The differences between these indicators are determined by the goals. The former are aimed at diagnosing processes. In turn, monitoring metrics are necessary for sales control and managemen