Keeping your spirits up for 2025 Surveys

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January 11, 2025 “Social networks separate more than they bring us closer” Surveys December 21, 2024 In Search of Lost Intelligence wandering links February 11, 2023 Reading time: 7 min Share Who will get the right answer. – The James Webb Space Telescope cost $10 billion to build , but Google has suffered losses of more than $160 billion after the search engine’s new chatbot incorrectly answered a question about it .



Both Google and Microsoft announced AI-enhanced search belgium phone number library engines this week, taking the AI ​​race to a new level . On Monday, Google (92% of the search market) introduced Bard (with its costly mistake), and on Tuesday it was Microsoft’s turn to launch ChatGPT integration into its Bing search engine (3% of the market) and Edge browser. Yet Google’s LaMDA (Language Model for Dialogue Applications) has access to the entire internet, while ChatGPT is shutting down in 2021. But the most worrying thing is not only their limited understanding of the world and a few beginner's mistakes, but the impact of this conversational search on SEO and publishers' websites .



The latter, who have already suffered in the battle against sponsored results based on neighboring rights while remaining very dependent on traffic brought by search engines, fear that users will now be satisfied with the results provided by the chatty chatbot without ever visiting their website. Media sites risk becoming simple sources of information for new interfaces that "generate" answers and summaries, even if Google claims that Bard's sole purpose will be to " distill complex information into small, easy-to-digest formats " and that the user will then have the choice to "explore" different results (if they want to know more).