Fitness Trainer Quiz on Instagram*

[sohanuzzaman57]

This case was shared by Petr Voevodin from the company "INSTAVOIN". Petr was engaged in attracting leads for Irina , a world champion in fitness bikini. Irina developed several online programs - from muscle mass gain to general weight loss - and wanted to get a flow of applications for no more than 100 rubles.


The niche of “online fitness trainer” is very competitive, because healthy lifestyle is trending now. That’s why Petr and Irina decided to target Instagram* (and, as it turned out, for good reason).

Different strategies were used for this project, but albania phone number list the “Traffic to Quiz” strategy brought a unique result.

Why did you decide to try a quiz and what difficulties did you encounter?
It was important for Petr and Irina to identify the needs of potential clients, so they decided to make a kind of survey using a quiz. This way, they can “kill two birds with one stone”: both identify the needs of clients and, at the final stage, obtain contacts — phone number and name.

In addition, Peter has used and continues to use quizzes for various projects. For example, he recently managed to get applications for 8 rubles for a crayfish factory.

In this project, we decided to go with a quiz landing page. The client gets to the site, sees a headline calling for taking the test, and a bright shiny button beckons to click on it as soon as possible.

After setting up targeting that best suits interests and age, conduct testing and understand which option works best.