The biggest problems in e-commerce – and how to alleviate them
Posted: Sun Dec 22, 2024 5:17 am
The world is experiencing accelerated e-commerce growth with tremendous sales increases of 14.9% . Impressive, but even though e-commerce is growing rapidly compared to retail, it still has a small piece of the pie. With e-retail sales reaching US$3.5 trillion in 2019, it only accounted for 14.1% of all retail sales worldwide.
And according to the Baymard Institute, e-commerce stores have a 69.57% abandonment rate. This means that only 3 out of 10 potential customers complete a purchase when shopping online. Money is left on the table.
Why is the conversion rate so low?
There are and many pain points in ecommerce that cause uk number list friction and prevent shoppers from completing their online purchases. If you don't address these, you will lose sales and your customers may shop elsewhere.
In this article, we'll take a look at the biggest problems in e-commerce and also show you exactly how to fix them.
A customer pain point is a problem a potential customer has that prevents them from completing the purchase.
The pain points are varied (as we'll see), but they all boil down to one thing: the customer wants to make a purchase, but their experience doesn't match the expectations of what their buying journey should look like.
Essentially, the user experience creates so much friction that it outweighs the benefits of the purchase. This could be a payment pain point, a support pain point, or even a design pain point.
Since the root cause of this problem can vary greatly from buyer to buyer, you need to do your best to resolve all possible issues the customer may have. Now let's take a closer look at what that is.
And according to the Baymard Institute, e-commerce stores have a 69.57% abandonment rate. This means that only 3 out of 10 potential customers complete a purchase when shopping online. Money is left on the table.
Why is the conversion rate so low?
There are and many pain points in ecommerce that cause uk number list friction and prevent shoppers from completing their online purchases. If you don't address these, you will lose sales and your customers may shop elsewhere.
In this article, we'll take a look at the biggest problems in e-commerce and also show you exactly how to fix them.
A customer pain point is a problem a potential customer has that prevents them from completing the purchase.
The pain points are varied (as we'll see), but they all boil down to one thing: the customer wants to make a purchase, but their experience doesn't match the expectations of what their buying journey should look like.
Essentially, the user experience creates so much friction that it outweighs the benefits of the purchase. This could be a payment pain point, a support pain point, or even a design pain point.
Since the root cause of this problem can vary greatly from buyer to buyer, you need to do your best to resolve all possible issues the customer may have. Now let's take a closer look at what that is.