linkedin-video-reach the right audience-shanee-moret-linked-profile

[shaownhasan]

When LinkedIn launched its video feature in late 2018, dominican republic email list Moret had a critical decision to make: Master a new approach or return to traditional employment. She decided to create LinkedIn video content and committed to posting a video every day from November to January 1, but took a different approach than most.

As a cancer survivor, Moret brought authenticity to what she wrote from the beginning. She focuses on sharing personal stories, lessons in gratitude, and business insights, documenting her journey along the way.

Her approach is simple: “If I don’t know what to post that day, I post something about what happened, what I learned from it, and what I think others can learn from the same experience, or without that particular experience What can be learned from the situation.”

This sincere approach paid off hugely. It took her 14 months to attract 30,000 followers, but then something amazing happened—the next month, her follower count exploded to 100,000. Since she started her video journey, all of her clients have come through inbound requests. Today, she has over 900,000 followers.

Moret’s success with LinkedIn video marketing naturally drove the business forward. She originally built a healthcare marketing agency based on client needs. However, when COVID-19 hit, her business shifted. Within a week, she received requests from 100-200 entrepreneurs on LinkedIn seeking guidance on how to leverage the platform to launch their businesses.