It's time to draw conclusions. Let's briefly list the main ideas from this case:
Posted: Sat Jan 18, 2025 6:18 am
When we launched the quiz, literally from the very first applications we started getting a lead price of 90 rubles. But given our previous experience, we understood that it would most likely go up further. But a week passed, and the values did not change. There were small jumps in the second and third weeks, but in the end the price remained at the initial value. As a result, over the month we received the following indicators:
Number of leads - 84 pcs.
Average price per lead - 92 rubles
With such statistics, we were already counting only on scaling and long-term cooperation with the client, but…. The client said that he wanted to suspend cooperation. For us, of course, this was unexpected. The quality of our applications was excellent, sales were going. What was the problem then?
The answer turned out to be quite simple - too singapore phone number list many orders. In addition to our applications, the customer also received word of mouth sales, and there simply weren't enough hands to do the work. Therefore, it was decided to stop advertising campaigns so as not to waste budgets, since there was simply no time to process the applications.
Summary
Despite the fact that our cooperation was short-lived, we still managed to get excellent results, which are reflected in one picture.
Conclusions
Before any advertising campaign, it is worth conducting marketing research. This will save you time and budgets.
Targeted advertising requires constant monitoring by a specialist. It is not possible to set it up once and then get stable results for a year. It is necessary to constantly monitor and optimize the work of the advertising account.
Monitor the effectiveness of advertising daily. Make at least a regular sales funnel in Excel, and if possible, connect end-to-end analytics.
Test quiz marketing in your projects. In our experience, this approach is guaranteed to reduce the cost of applications
Number of leads - 84 pcs.
Average price per lead - 92 rubles
With such statistics, we were already counting only on scaling and long-term cooperation with the client, but…. The client said that he wanted to suspend cooperation. For us, of course, this was unexpected. The quality of our applications was excellent, sales were going. What was the problem then?
The answer turned out to be quite simple - too singapore phone number list many orders. In addition to our applications, the customer also received word of mouth sales, and there simply weren't enough hands to do the work. Therefore, it was decided to stop advertising campaigns so as not to waste budgets, since there was simply no time to process the applications.
Summary
Despite the fact that our cooperation was short-lived, we still managed to get excellent results, which are reflected in one picture.
Conclusions
Before any advertising campaign, it is worth conducting marketing research. This will save you time and budgets.
Targeted advertising requires constant monitoring by a specialist. It is not possible to set it up once and then get stable results for a year. It is necessary to constantly monitor and optimize the work of the advertising account.
Monitor the effectiveness of advertising daily. Make at least a regular sales funnel in Excel, and if possible, connect end-to-end analytics.
Test quiz marketing in your projects. In our experience, this approach is guaranteed to reduce the cost of applications