ADVERTISING ON CONTENT SITES IS MORE EFFECTIVE THAN ADVERTISING ON NETWORKS
Posted: Sat Jan 18, 2025 5:59 am
Placing ads on content sites is more effective for a brand than doing so on specialized networks and websites, according to a study published by the Online Publisher's Association .
"Not all existences are created equal," Pam Horan, president architect data of the association, told DMNews . "Different environments produce different types of results."
The research found that content portals' metrics were significantly higher than those achieved by ads placed on portals or similar networks, based on data from 5,000 campaigns and 7 million respondents.
It was also found that awareness was 21% higher on content portals compared to websites and 50% higher when compared to industry networks, an increase that reached 163% in the case of video sites.
"Not all existences are created equal," Pam Horan, president architect data of the association, told DMNews . "Different environments produce different types of results."
The research found that content portals' metrics were significantly higher than those achieved by ads placed on portals or similar networks, based on data from 5,000 campaigns and 7 million respondents.
It was also found that awareness was 21% higher on content portals compared to websites and 50% higher when compared to industry networks, an increase that reached 163% in the case of video sites.