Knowing who uses social platforms, why and how they do it is extremely valuable data for designing advertising campaigns, content marketing strategies or any tactic that involves the participation of these channels.
To understand these scenarios, the Wordstream site allows us to learn important statistics on social networks this 2017 :
Demographic statistics
Social Media Statistics for 2017
– 32% of teenagers consider Instagram to be the most north korea b2b leads important social network.
– 81% of Millennials visit Twitter at least once a day.
– 22% of the world’s population uses Facebook, with North America accounting for the largest number of users at 62%. Latin America and the Caribbean account for 52%.
Social Media Content Statistics
– Tweets with images receive 18% more clicks than those without images.
– On LinkedIn, 98% of posts with images receive more comments, while posts with links have a 200% higher engagement rate.
– There are nearly 81 million fake accounts on Facebook.
– As Wordstream specifies, 100 million hours of video content are watched on Facebook daily.
– 88% of companies with more than 100 employees use Twitter for marketing purposes.
Business Statistics
– 59% of Americans with social media accounts think that customer service through them has made it easier to get answers to questions and problems.
– More than 50 million companies use Facebook Business, and 2 million businesses use the network to advertise.
– 93% of Pinterest users use the platform to plan or make purchases.
– 39% of LinkedIn users pay for monthly premium accounts.
Statistics on each social network
How many people use them? What is the approximate age of the users? How active are they on these channels? These are some of the social media statistics for 2017 that the Social Media Today site helps us discover :
– Facebook :
It has 2 billion unique users per month
The half-life of a post is 90 minutes.
There is a female predominance among those who log in. 83% of women who browse the Internet use the platform; versus 75% of male online users.
Users are mostly between 18 and 49 years old, making it an excellent platform to reach Millennials and Generation X. In fact, those belonging to the latter spend almost 7 hours per week on social media.
– Twitter :
It has 317 million unique users per month.
The half-life of a tweet is 24 minutes.
Of the Internet users who use this social network, 22% are men and 15% are women.
53% of those who have an account never post an update.
Most users are between 18 and 29 years old
– Instagram :
It has 600 million unique users per month.
38% of women who use the Internet use the platform, as do 26% of male online users.
53% of users follow brand accounts.
90% of users are under 35 years old.
– LinkedIn :
It has 106 million unique users per month
Although the predominance is not as noticeable as in the previous networks, there are more male Internet users than female, which is reflected in 31% and 27%, respectively.
– YouTube :
It has one billion unique users per month
Of the Internet users who use this channel, 55% are men and 45% are women.
Most YouTubers are between 18 and 49 years old.
Approximately 2 million videos are watched every minute.
– Pinterest :
There are 317 million unique users who use the social network monthly.
The average life of a pin is 151,200 minutes.
45% of women who surf the internet use the Internet, versus 17% of male Internet users.
The majority of users are between 18 and 64 years old.
People transferred from Pinterest are 10% more likely to make an e-commerce purchase than users from other networks.
Although these figures are constantly changing and vary depending on the country of the users and the device they use, knowing the statistics on social networks in 2017 will provide you with useful data to develop or modify your marketing strategy and decide which social platforms are the most convenient for disseminating your content.